Moose Knuckles Appoints Mia Wang as CEO Asia Pacific
Company - People | Apr 08, 2025 | Cathay Capital
Moose Knuckles, the prestigious Canadian luxury outerwear brand, has recently appointed Mia Wang as its CEO for the Asia Pacific region. Wang's impressive background, featuring an entrepreneurial spirit and substantial retail expertise, equips her to effectively spearhead the brand's regional development. A graduate of Ohio State University and former leader of Maia Active, she was instrumental in its success before its acquisition by Anta Group. Her vision and strategic execution have earned her a spot on Forbes Asia’s 30 Under 30 list. Victor Luis, Chairman of Moose Knuckles, emphasized Wang’s potential influence on the brand's growth. Supported by key stakeholders like Cathay Capital and Bosideng, Moose Knuckles looks forward to strengthening its position in Asia. The brand is renowned for its innovative designs and technical apparel, blending its Canadian heritage with modern demands.
Sectors
- Luxury Apparel
- Private Equity
- Retail and E-commerce
Geography
- Asia Pacific – Mia Wang's appointment focuses on Moose Knuckles’ expansion within the Asia Pacific region.
- Canada – Moose Knuckles is a Canadian brand headquartered in Montreal, which informs its Canadian heritage.
- China – Mia Wang has significant experience in the Chinese market, which will be instrumental in her new role.
Industry
- Luxury Apparel – Moose Knuckles operates within the luxury outerwear and sportswear market, emphasizing high-quality, fashionable garments.
- Private Equity – Cathay Capital is a private equity firm involved in this announcement concerning Moose Knuckles’ executive leadership.
- Retail and E-commerce – Mia Wang's expertise in both physical and digital retail environments is a crucial element of Moose Knuckles’ strategy in Asia.
Financials
- 6 billion euros – Assets under management by Cathay Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Moose Knuckles | Employer | Company | A Canadian luxury outerwear brand seeking expansion in Asia Pacific. |
| Mia Wang | CEO Asia Pacific | Person | Newly appointed CEO Asia Pacific for Moose Knuckles, with a strong background in retail and entrepreneurship. |
| Cathay Capital | Majority Shareholder | Company | Private Equity firm supporting Moose Knuckles. |
| Bosideng | Minority Shareholder | Company | A Chinese down apparel enterprise and minority shareholder in Moose Knuckles. |
| Victor Luis | Chairman | Person | Chairman of Moose Knuckles, supports Mia Wang's leadership. |
| Gao Dekang | Chairman | Person | Chairman of Bosideng, highlighted Wang's understanding of global and Asian market dynamics. |
| Anta Group | Acquirer | Company | A sportswear company that acquired Maia Active, previously led by Mia Wang. |