Moorcroft Seeks Buyer to Revive Heritage Pottery Production
Deal News | May 13, 2025 | Home of Direct Commerce
Heritage British fine art pottery company Moorcroft has ceased trading and appointed recovery specialists Moore Recovery and auction firm John Pye Auctions to initiate the search for a buyer. The aim is to find an investor willing to restart production. If no suitable buyer emerges, John Pye Auctions will proceed to liquidate Moorcroft's assets through an auction process. Assets include tangible items such as premises and equipment, as well as intangible items like the brand, trademarks, and customer database.
Sectors
- Art and Antiques
- Business Recovery and Distressed Assets
Geography
- United Kingdom – Moorcroft is a British fine art pottery business, and the professionals involved are UK-based.
Industry
- Art and Antiques – Moorcroft is a fine art pottery company, making the article relevant to the Art and Antiques sector.
- Business Recovery and Distressed Assets – Moore Recovery's involvement in finding a buyer signals operations within the Business Recovery and Distressed Assets sector.
Financials
- – No specific financial details provided in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Moorcroft | Target Company | Company | A heritage British fine art pottery business seeking a buyer to restart production. |
| Moore Recovery | Recovery Specialist | Company | Appointed to explore opportunities to find a buyer for Moorcroft. |
| John Pye Auctions | Auction House | Company | Tasked with disposing of Moorcroft's assets by auction if no buyer is found. |