Montini Steps Up: AC Milan Names New Chief Brand Officer
Portfolio - People | Mar 21, 2025 | EIN
In the latest Sportico Transactions roundup, key personnel changes and strategic partnerships across the sports business industry are highlighted. Francesca Montini is appointed as AC Milan's Chief Brand Officer, bringing extensive experience from her tenure at Ferrari to oversee the club's marketing and branding operations. The Professional Triathletes Organisation appoints Stuart Ramsey as its first Chief Commercial Officer, leveraging his illustrious background in sporting partnerships to drive growth. New partnerships span a variety of sports, from ViewLift's streaming services for Seattle Mariners, NBC's extended media rights deal with USA Track & Field, to J.Crew’s alignment with U.S. Ski & Snowboard. The sports industry also sees significant investments and financial moves, such as Playtomic's $70 million funding round to boost its presence particularly in the U.S. and product enhancements, along with Good Good Golf's $45 million investment to expand its global footprint. These developments reflect the dynamic intersections of sports, commerce, and media.
Sectors
- Sports Industry
- Media and Broadcasting
- Technology
- Investment and Private Equity
Geography
- United States – Many of the organizations and deals mentioned are based or have significant operations in the U.S., including sports teams, partnerships, and funding initiatives.
- Europe – AC Milan, located in Italy, and other European markets involved in personnel moves and strategic operations.
Industry
- Sports Industry – The article covers various personnel changes, partnerships, and investments within the sports sector, involving clubs, leagues, and sports-related organizations.
- Media and Broadcasting – Several partnerships discussed involve media rights and broadcasting, such as NBC extending its deal with USA Track & Field, indicating the sector's influence.
- Technology – The partnerships with ViewLift and GameChanger indicate a strong technological involvement in streaming and live sports coverage.
- Investment and Private Equity – Mention of significant investments and funding rounds led by various funds shows a key financial dimension to the article.
Financials
- $126.9M – Naming rights deal secured by Stuart Ramsey for Allianz Stadium.
- $70 million – Funding raised by Playtomic for expansion and development.
- $45 million – Investment secured by Good Good Golf to expand its global operations.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| AC Milan | Employer | Company | A prominent Italian football club hiring Francesca Montini as Chief Brand Officer. |
| Francesca Montini | Chief Brand Officer | Person | Recently appointed as the Chief Brand Officer of AC Milan, with a background at Ferrari. |
| Professional Triathletes Organisation | Employer | Company | An organization focusing on the promotion and support of professional triathletes, appointing Stuart Ramsey as CCO. |
| Stuart Ramsey | Chief Commercial Officer | Person | Appointed as the first Chief Commercial Officer for the Professional Triathletes Organisation. |
| USA Track & Field | Partner | Company | Entered a multiyear media rights extension with NBC Sports. |
| NBC Sports | Media Partner | Company | Extended its partnership with USA Track & Field to broadcast events. |
| Playtomic | Fundraising Entity | Company | A platform for racquet sports that raised $70 million to fuel U.S. expansion and technology enhancements. |
| Good Good Golf | Fundraising Entity | Company | Secured $45 million investment to aid global expansion across content, retail, and live experiences. |
| Santander | Investor | Company | Provided debt financing in Playtomic's $70 million funding round. |