Mono Solutions to Further Develop Under New Ownership
Deal News | Jan 13, 2025 | BaltCap
BaltCap portfolio company FCR Media has joined forces with 1881 Group and heise to acquire Mono Solutions, a Denmark-based SaaS provider offering scalable website-building technology. This acquisition marks the first collaborative project for these three prominent European publishers, aimed at meeting the increasing demand for online marketing solutions among SMEs. Each company will hold an equal share in Mono Solutions, leveraging its advanced tools to enhance their service offerings across Europe. The acquisition is pivotal not only due to the growth potential for Mono Solutions but also because it establishes a robust foundation for sustainable growth and European market presence, particularly in light of growing data protection concerns. This joint effort supports a wide client base, contributing to a combined annual revenue of 330 million Euros across 11 European countries.
Sectors
- Software as a Service (SaaS)
- Digital Marketing
- Investment and Private Equity
Geography
- European Union – The acquisition involves companies based in the EU with aims to meet the needs of European SMEs and leverage data protection advantages in Europe.
- Denmark – Denmark is relevant as Mono Solutions, the acquired company, was founded in Copenhagen.
- Norway – 1881 Group AS, one of the stakeholders, is based in Norway.
- Germany – Heise, a participant in the acquisition, is based in Germany.
Industry
- Software as a Service (SaaS) – Mono Solutions operates in the SaaS sector, offering white-label website building technology to reseller partners.
- Digital Marketing – The acquisition aims to enhance services targeted at SMEs in the field of online marketing, indicating activity in the digital marketing industry.
- Investment and Private Equity – BaltCap is a private equity firm backing the acquisition, highlighting the role of investment in this transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mono Solutions | Target Company | Company | A Denmark-based SaaS provider specializing in scalable website-building technology. |
| BaltCap | Private Equity Firm | Company | A private equity firm backing FCR Media in the acquisition of Mono Solutions. |
| FCR Media | Bidding Company/Buyer | Company | A portfolio company of BaltCap, involved in the acquisition of Mono Solutions. |
| 1881 Group | Bidding Company/Buyer | Company | A Norwegian company involved in the acquisition of Mono Solutions. |
| Heise | Bidding Company/Buyer | Company | A German company involved in the acquisition of Mono Solutions. |