Moneyfarm Expands with Key Acquisition of Willis Owen
Deal News | Mar 17, 2025 | EIN

Moneyfarm, a prominent player in the digital wealth management sector, has successfully acquired Willis Owen, marking a significant expansion in its operations. This acquisition adds £680 million ($879 million) in assets to Moneyfarm's portfolio, boosting its total assets to over £5.5 billion. The move aligns with Moneyfarm's extensive growth strategy, following prior acquisitions in the UK, including Profile Pensions and Wealthsimple's UK book of business. Giovanni Dapr, Moneyfarm's co-founder and CEO, emphasized that the acquisition underscores the firm's dedication to bolstering its market presence. Jason Chapman, CEO of Willis Owen, highlighted the benefits for clients in accessing enhanced wealth solutions. This acquisition is timely as it reflects the growing demand for digital-first financial solutions with a personal touch.
Sectors
- Wealth Management
- Digital Finance
Geography
- United Kingdom – The acquisition of Willis Owen by Moneyfarm involves operations in the UK, making it a focal region in their expansion strategy.
- Europe – Moneyfarm operates across Europe as a pan-European entity, influencing the broader regional digital financial landscape.
Industry
- Wealth Management – The article focuses on a company within the wealth management sector, highlighting mergers and acquisitions to grow asset management capabilities.
- Digital Finance – As Moneyfarm is a digital wealth manager, its focus and strategies are tied to the digital transformation in financial services.
Financials
- £680 million ($879 million) – The value of assets acquired by Moneyfarm through the purchase of Willis Owen.
- £5.5 billion – The total assets under management by Moneyfarm after the acquisition.
Participants
Name | Role | Type | Description |
---|---|---|---|
Moneyfarm | Acquiring Company | Company | A pan-European digital wealth manager expanding its operations through strategic acquisitions. |
Willis Owen | Target Company | Company | A firm integrated in Moneyfarm's expansion strategy, contributing significantly to its asset base. |
Giovanni Dapr | Co-founder and CEO of Moneyfarm | Person | Key executive highlighting the significance of the acquisition for the company's growth strategy. |
Jason Chapman | CEO of Willis Owen | Person | CEO emphasizing the benefits of the acquisition for clients seeking digital wealth solutions. |