Moment Secures Further Investment from BTomorrow Ventures as Part of USD 5 Million Funding Round
Deal News | Jun 13, 2025 | BTomorrow Ventures
BTomorrow Ventures (BTV), a private equity firm, has continued its investment in Moment, a functional beverage brand, as part of a USD 5 million funding round. Moment, which debuted at the BevNET New Beverage Showdown, has been identified by BTV as a potential leader in the burgeoning adaptogenic beverage industry. Since BTV's initial investment in March 2021, Moment has experienced significant growth, especially in online sales, and has achieved a strong market presence in the US, expanding into retail outlets such as Sprouts, HEB, Earthfare, Fresh Thyme, and Bristol Farms. This additional funding will bolster Moment’s retail expansion and digital growth. Moment's mission is to promote wellness through beverages that incorporate adaptogens like L-theanine and ashwagandha. The company, founded by Aisha Chottani, emphasizes the importance of rituals and intentionality in consumption, aligning with cultural shifts towards wellness and mindfulness.
Sectors
- Functional Beverages
- Private Equity
- Retail
Geography
- United States – The article highlights Moment's expansion and growing retail presence within the United States market, making this geography relevant.
Industry
- Functional Beverages – This industry classification is relevant as the article discusses Moment's position and growth within the functional beverage sector, highlighting its product offerings and market expansion.
- Private Equity – The involvement of BTomorrow Ventures, a private equity firm, in funding Moment emphasizes the importance of private equity investment in the company's growth strategy.
- Retail – Moment's expansion into retail channels such as Sprouts demonstrates the article's relevance to the retail industry.
Financials
- USD 5 Million – The total funding round amount for Moment in which BTomorrow Ventures participated.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Moment | Target Company | Companies | A functional beverage brand expanding its market presence and developing new product offerings. |
| BTomorrow Ventures | Investor | Companies | A private equity firm providing further investment to support Moment's growth. |
| Aisha Chottani | Founder and CEO of Moment | People | The creator of Moment, leading the company's vision and growth strategy. |
| Sprouts Farmers Market | Retail Partner | Companies | A retail platform that will feature Moment's products in its Innovation Set and main shelves. |
| Lukasz Garbowski | Chief Investment Officer | People | Part of the BTV deal team supporting the investment in Moment. |
| Peter Wozny | Head of Legal | People | Part of the BTV deal team providing legal advisement for the investment. |