Momence Joins Clubessential Holdings to Enhance Fitness Tech Offerings
Deal News | Jan 31, 2025 | Battery Ventures
Clubessential Holdings, a software-as-a-service and payments provider within the fitness vertical, has acquired AI-driven platform Momence. This acquisition expands Clubessential's portfolio, including brands like ClubReady, Exerp, and myFitApp, to further cater to fitness studios and gym operators. Momence, which serves over 4,500 businesses with its marketing capabilities and automation tools, will enhance Clubessential's offerings for member engagement and retention. Randy Eckels, CEO of Clubessential Holdings, highlighted the strategic importance of Momence's unique approach to enhancing member loyalty and helping businesses stay competitive in the evolving fitness market. Vojta Drmota, co-founder and CEO of Momence, sees this acquisition as an opportunity to extend the platform's reach and enhance its innovation capacity.
Sectors
- Fitness Technology
- Software as a Service (SaaS)
- Artificial Intelligence
Geography
- United States – Clubessential Holdings operates from the United States, and the acquisition of Momence, a company servicing thousands of fitness businesses, likely impacts this region primarily.
Industry
- Fitness Technology – The article discusses the acquisition of Momence, a platform focused on software solutions for fitness studios and gyms, by Clubessential Holdings, highlighting its relevance in the Fitness Technology sector.
- Software as a Service (SaaS) – Clubessential Holdings and Momence both operate as SaaS providers, offering solutions to businesses in the fitness industry, indicating their roles within this sector.
- Artificial Intelligence – Momence utilizes AI in its software platform to support fitness businesses, marking its involvement in the Artificial Intelligence industry sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Clubessential Holdings | Acquirer | Company | A provider of software-as-a-service and payments solutions in the fitness industry. |
| Momence | Target Company | Company | An AI-driven platform serving fitness studios and gyms, known for its marketing and automation tools. |
| Randy Eckels | CEO of Clubessential Holdings | Person | He expressed enthusiasm for acquiring Momence and sees it as a strategic move to enhance member engagement in Clubessential’s offerings. |
| Vojta Drmota | Co-founder and CEO of Momence | Person | He sees the acquisition by Clubessential Holdings as an opportunity to further Momence's vision of modernizing the fitness industry. |
| Battery Ventures | Private Equity Firm | Company | The Private Equity firm behind Clubessential Holdings. |