Moburst Expands With Strategic Acquisition of Kitcaster

Deal News | Apr 14, 2025 | Globenewswire

Moburst Expands With Strategic Acquisition of Kitcaster

Moburst, a leading mobile-first digital marketing agency, has announced its acquisition of Kitcaster, a podcast agency known for booking podcasts that amplify brand visibility, authority, and create long-term audience relationships. Kitcaster, which has been recognized by several prestigious business awards, will be integrated into Moburst's newly launched public relations division, Uproar by Moburst, with its 52 active clients. Podcasting has become an essential marketing tool, with billions in ad spending anticipated by 2025. The acquisition marks Moburst's fourth acquisition in the past five years and the second in the last five months, fitting well into their strategy of providing end-to-end marketing solutions across multiple digital channels. With the acquisition, Moburst has extended its global reach, adding a Denver office and strengthening its position as a comprehensive digital marketing service provider.

Sectors

  • Digital Marketing
  • Podcasting

Geography

  • United States – Moburst has announced its acquisition with Kitcaster in the U.S., which has a significant impact on operations within this region.
  • Israel – Moburst has an office in Tel Aviv, indicating its operational presence and strategic interest in this region.
  • United Kingdom – Among Moburst's global locations is an office in London, emphasizing its geographic significance.

Industry

  • Digital Marketing – The acquisition of Kitcaster by Moburst falls under the Digital Marketing industry as it involves expanding marketing services including mobile-first strategy and innovative podcast marketing.
  • Podcasting – The article highlights the strategic importance of podcasts in brand engagement and marketing, making it relevant to the Podcasting industry.

Financials

  • $4.46 billion – The projected worldwide podcast ad spending by 2025, highlighting the financial value of the podcasting space.

Participants

NameRoleTypeDescription
MoburstAcquiring CompanyCompanyA leading mobile-first digital marketing agency known for solving tough digital challenges and helping companies scale.
KitcasterTarget CompanyCompanyA podcast agency that connects clients with top podcasts to amplify brand visibility and engagement.
Gilad BecharCEOPersonFounder and CEO of Moburst, a guiding figure in strategic acquisitions aimed at expanding Moburst's range of services.
Ryan EstesCo-founderPersonCo-founder of Kitcaster, with a commitment to enhance client services post-acquisition.
Brandy WhalenCo-founderPersonCo-founder of Kitcaster, pivotal in establishing the brand's niche in the podcasting space.