Mintel Acquires Black Swan Data to Advance Predictive Intelligence
Deal News | Jun 03, 2025 | PR Newswire Cision Mintel
Mintel, a global leader in market intelligence, has announced its acquisition of Black Swan Data, a London-based AI-native company specializing in predictive analytics. This acquisition is set to revolutionize predictive intelligence by combining Mintel's consumer expertise with Black Swan's real-time social analytics. This partnership aims to provide Consumer Packaged Goods (CPG) brands with enhanced insights, enabling them to understand emerging trends and market demands more accurately. The union of the two companies is expected to transform innovation strategies and aid in the development of new products with greater precision and confidence. The collaboration will provide clients with data-driven insights to make faster, more informed decisions by leveraging Mintel's structured data and Black Swan's AI-driven social trend analysis. Notable supporters of this merger include PepsiCo, which sees the partnership as an opportunity to better align their products with consumer demands. This merger underscores the increasing role of AI and advanced analytics in shaping the future of market insights and business strategies.
Sectors
- Market Intelligence
- Predictive Analytics / Artificial Intelligence
- Consumer Packaged Goods
Geography
- United States – Mintel is a global leader in market intelligence with a significant presence in the US market.
- United Kingdom – Black Swan Data is based in London, making the UK a relevant geographical focus for the article.
Industry
- Market Intelligence – The article discusses Mintel, a leader in market intelligence, acquiring Black Swan Data to enhance predictive analytics abilities.
- Predictive Analytics / Artificial Intelligence – Black Swan Data's expertise in AI-driven predictive analytics is a core focus of the acquisition, which aims to provide better forecasting capabilities in market research.
- Consumer Packaged Goods – The combined efforts of Mintel and Black Swan Data are aimed at improving insights and decision-making for companies in the CPG sector, like PepsiCo.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mintel | Acquirer | Company | Global leader in market intelligence, providing insights on consumers and markets. |
| Black Swan Data | Target company | Company | AI-native London-based company specializing in predictive analytics from social media trends. |
| Matt Nelson | CEO of Mintel | Person | CEO of Mintel, leading the acquisition and integration with Black Swan Data. |
| Hugo Amos | Co-founder and CEO of Black Swan Data | Person | Co-founder and CEO of Black Swan Data, involved in the acquisition. |
| Steve King | Co-founder of Black Swan Data | Person | Co-founder of Black Swan Data, helping lead the company to its acquisition. |
| PepsiCo | Client | Company | Client of Mintel and Black Swan Data, using their insights to guide CPG strategies. |