Minted Connect Drives Embedded Finance with APY Ventures Investment
Deal News | Feb 03, 2025 | CEE Legal Matters

APY Ventures has made an investment in Minted Connect, an innovative embedded finance platform aimed at democratizing access to precious metals investments. This deal reflects APY Ventures' strategic interests in forward-thinking finance solutions. The legal team from Aksan, led by Partner Sevki Ozgur Altindas and Associate Oguz Madran, advised on this transaction. While Aksan's past involvement with APY Ventures this year includes advising on an investment in Gamester Kids, the firm did not comment on the details of the Minted Connect deal when approached.
Sectors
- Financial Services
- Legal Services
Geography
- Unknown – The article does not specify a geographic location for APY Ventures or Minted Connect, though it's reported by CEE Legal Matters, suggesting a potential Central and Eastern European relevance.
Industry
- Financial Services – The investment in Minted Connect highlights the increasing role of embedded finance platforms in making investment services more accessible, particularly in the realm of precious metals.
- Legal Services – Aksan's legal advisory role in the investment process underscores the involvement of specialized legal expertise in structuring investment deals.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Minted Connect | Target company | Company | An embedded finance platform facilitating investment in precious metals. |
APY Ventures | Investor | Company | A private equity firm investing in innovative financial solutions. |
Aksan | Legal advisor | Company | Provided legal advice for APY Ventures' investment in Minted Connect. |
Sevki Ozgur Altindas | Partner | Person | Partner at Aksan, involved in advising APY Ventures. |
Oguz Madran | Associate | Person | Associate at Aksan, involved in advising APY Ventures. |