Mindset AI secures £4.3 million in new funding round

Deal News | Apr 14, 2025 | Pembroke VCT

Mindset AI secures £4.3 million in new funding round

Mindset AI, an AI startup specializing in creating interactive digital coaching platforms, has successfully raised £4.3 million in a funding round led by Edge VC and Pembroke VCT. This injection of capital brings its total funding to over £8 million and will be used to support its expansion into the US market, specifically opening an office in Chicago. Mindset AI, which allows businesses to create AI agents capable of interacting in natural language, was founded in 2019 by the team behind Workshare, a secure file-sharing service. With AI market forecasts predicting significant growth, Mindset AI aims to bridge the gap between businesses adopting AI and those falling behind. The company claims its AI solutions are already making substantial impacts, such as increasing course enrolments for one client by tenfold within three weeks. Mindset AI's solutions are deployed across 2,700 companies for various business functions. Pembroke VCT's investment director emphasized the potential of these AI-powered conversational agents to transform how learning and development businesses operate.

Sectors

  • Artificial Intelligence
  • Venture Capital
  • Digital Coaching

Geography

  • United Kingdom – Mindset AI is based in the UK and Pembroke VCT, a UK-based venture capital firm, is one of the lead investors in the funding round.
  • United States – The article mentions Mindset AI's plan to expand into the US by opening an office in Chicago, indicating the company's strategic geographical expansion.

Industry

  • Artificial Intelligence – The article discusses Mindset AI, a company that creates AI-based solutions and is part of the growing AI market, contributing to demand for AI-powered conversational agents.
  • Venture Capital – Pembroke VCT, a venture capital firm, is one of the leading investors in Mindset AI's latest funding round, highlighting the role of VC firms in supporting tech startups.
  • Digital Coaching – Mindset AI specializes in turning expert knowledge into interactive digital coaching tools, which positions it within the growing digital coaching industry.

Financials

  • £4.3 million – The amount raised in the latest funding round led by Pembroke VCT and Edge VC to support Mindset AI's US expansion.
  • £8 million – The total amount of funding Mindset AI has raised to date, including the latest round.

Participants

NameRoleTypeDescription
Mindset AITargetCompanyAn AI startup focused on creating interactive digital coaching platforms using AI agents.
Pembroke VCTInvestorCompanyA venture capital firm involved in the funding round for Mindset AI, leading the investment alongside Edge VC.
Edge VCInvestorCompanyA venture capital firm co-leading the funding round for Mindset AI with Pembroke VCT.
Barrie HadfieldCEOPersonCEO of Mindset AI and part of the executive team that founded the company after previously building and exiting Workshare.