Mindgruve Marks Third Merger with Levelwing
Deal News | Jun 23, 2025 | EIN
Mindgruve, a prominent San Diego-based marketing agency, has completed its third merger within a year by joining forces with Levelwing, a marketing and data technology firm from Charleston, South Carolina. This merger, which sees Mindgruve reverting to its original name from MindgruveMacarta, further cements the agency's global standing in performance marketing, media, and commerce. Although financial terms were not disclosed, there are no expected layoffs, and Mindgruve will integrate Levelwing’s 60-plus employees into its cadre, expanding to over 400 worldwide. The merger, initiated by Levelwing, aimed to enhance collective growth, customer experience, and analytics capabilities. Madison Alley Global Ventures acted as strategic advisors for Levelwing during the merger process.
Sectors
- Marketing and Advertising
- Technology
Geography
- United States – Both Mindgruve and Levelwing are based in the US, with operations spanning multiple American cities and states.
- South Carolina – Levelwing is headquartered in Charleston, South Carolina.
- California – Mindgruve is based in San Diego, California.
Industry
- Marketing and Advertising – The merger focuses on combining marketing and data technology services, enhancing performance marketing and media capabilities.
- Technology – Levelwing's expertise in data technology and predictive marketing analytics is central to the merger.
Financials
- Not disclosed – The financial terms of the Mindgruve-Levelwing merger.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mindgruve | Acquiring company | Company | A marketing agency based in San Diego, leading in global performance marketing. |
| Levelwing | Target company | Company | A marketing and data technology company based in Charleston, South Carolina. |
| Madison Alley Global Ventures | Strategic advisor | Company | Served as a strategic advisor to Levelwing during the merger process. |
| Chad Robley | CEO of Mindgruve | People | Chief Executive Officer of Mindgruve. |
| Steve Parker, Jr. | Chief Client Experience Officer at Mindgruve | People | Co-founder and CEO of Levelwing, joining Mindgruve post-merger. |
| Michael Seidler | Advisor | People | Managed the formal process for Madison Alley Global Ventures. |