Millennium Alliance: Leading in B2B Executive Platforms
Deal News | Aug 06, 2025 | BV Investment Partners
BV Investment Partners, a private equity firm focusing on the tech-enabled business services, software, and IT services sectors, has announced a majority investment in The Millennium Alliance. Founded in 2014 by Alex Sobol and Rob Davis, The Millennium Alliance is a prominent peer-to-peer sales enablement platform that hosts executive assemblies and events designed to connect B2B companies with senior executives. The investment aligns with BV's focus on high-growth sectors, such as technology and IT services, where they aim to leverage their expertise to enhance Millennium's market position and growth. BV was advised by Ropes & Gray legally, while Millennium worked exclusively with BrightTower as their financial advisor.
Sectors
- Private Equity
- Business Services
- Technology
- Marketing Technology
Geography
- United States – BV Investment Partners is based in the U.S., and The Millennium Alliance is headquartered in New York City.
- United Kingdom – The Millennium Alliance has operations in London, indicating their geographical presence in the UK.
Industry
- Private Equity – Relevant as BV Investment Partners is a private equity firm making the investment.
- Business Services – The Millennium Alliance is a sales enablement platform for B2B companies, fitting within the business services industry.
- Technology – The Millennium Alliance and BV Investment Partners are both involved in providing technology-focused services.
- Marketing Technology – Millennium Alliance's business involves marketing through executive assemblies, aligning with marketing tech.
Financials
- $1.75 billion – BV's 11th private equity fund size closed in September 2023.
- $5.7 billion – Total amount invested by BV Investment Partners since its inception.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| The Millennium Alliance | Target Company | Company | A platform providing peer-to-peer executive events and assemblies. |
| BV Investment Partners | Bidding Company | Company | A private equity firm focusing on tech-enabled services, software, and IT services sectors. |
| Alex Sobol | Co-Founder of Millennium Alliance | People | Co-founder of Millennium Alliance. |
| Rob Davis | Co-Founder of Millennium Alliance | People | Co-founder of Millennium Alliance. |
| Justin Harrison | Managing Partner of BV Investment Partners | People | Managing Partner at BV Investment Partners. |
| John Batter | Principal at BV Investment Partners | People | Principal at BV Investment Partners. |
| Ropes & Gray | Legal Advisor | Company | Provided legal counsel to BV Investment Partners. |
| BrightTower | Exclusive Financial Advisor | Company | Served as the exclusive financial advisor to The Millennium Alliance. |