Migros Entrusts Hotelplan Sale to Dertour and HomeToGo
Deal News | Feb 17, 2025 | Legal Community Swiss

Swiss retailer Migros has entrusted Bär & Karrer with advising on the sale of its travel agency portfolio, Hotelplan, to the German Dertour Group and the holiday home platform HomeToGo. The divestment includes travel operations in Switzerland, Germany, and the UK, pending regulatory approval. Key legal figures from Bär & Karrer involve M&A and tax specialists as well as IP/IT and antitrust experts.
Sectors
- Retail
- Travel & Tourism
- Legal Services
Geography
- Switzerland – Migros, the seller, is based in Switzerland.
- Germany – Dertour, the acquirer of part of the business, is a German multinational.
- United Kingdom – Part of the sale involves operations in the UK.
Industry
- Retail – Migros is a major Swiss retailer involved in this divestment deal.
- Travel & Tourism – The transaction involves companies within the tourism sector, such as Hotelplan, Dertour, and HomeToGo.
- Legal Services – Bär & Karrer provided legal advisory for the transaction.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Migros-Genossenschafts-Bund | Seller | Company | Swiss retailer selling its travel entities, collectively known as the Hotelplan Group. |
Dertour Group | Buyer | Company | German travel provider acquiring the travel agency and tour operations from Migros. |
HomeToGo | Buyer | Company | German vacation rental platform acquiring Interhome from Migros Hotelplan portfolio. |
Bär & Karrer | Legal Advisor | Company | Swiss law firm advising Migros on the sale. |