MidEuropa Completes Partial Sale of Mlinar to Bosqar Invest
Deal News | Jul 01, 2025 | Mid Europa Partners
MidEuropa Partners, a prominent private equity firm with deep roots in Central Europe, has announced the completion of a partial sale of its stake in Mlinar, a leading bakery chain in the Adria region, to Bosqar Invest, a Croatian investment company listed on the Zagreb Stock Exchange, and its co-investors. Since MidEuropa's initial investment in 2019, Mlinar has transformed from a founder-led organization into a modern consumer brand. The firm introduced a professional management team, led by seasoned CEO Mladen Veber, and supported by select industry veterans. Under MidEuropa's ownership, Mlinar has nearly doubled its revenues, expanded its store network from approximately 200 to over 300 outlets, modernized existing stores, and enhanced operational capabilities. Additionally, Mlinar expanded its footprint in Croatia, Slovenia, and Bosnia through franchise partnerships, and successfully entered the Serbian market by acquiring the local bakery chain Hleb & Kifle in 2020.
Sectors
- Private Equity
- Food and Beverage
- Retail
- Investment
Geography
- Central Europe – MidEuropa Partners operates in Central Europe, which is a key region in the article.
- Croatia – Bosqar Invest is a Croatian investment firm, and Mlinar expanded within this region.
- Serbia – Mlinar expanded its operations into the Serbian market through acquisition.
- Adria Region – The region is significant as Mlinar is a major bakery chain operating there.
Industry
- Private Equity – The industry is directly relevant as the article discusses a transaction by the private equity firm MidEuropa Partners.
- Food and Beverage – Mlinar operates in the bakery segment of the food and beverage industry, which is central to the article.
- Retail – The expansion of Mlinar's store network into additional regions highlights the relevance of the retail industry.
- Investment – Bosqar Invest's participation in the transaction aligns with the investment industry classification.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| MidEuropa Partners | Selling Company | Company | A leading private equity investor with deep roots in Central Europe. |
| Mlinar | Target Company | Company | A major bakery chain in the Adria region. |
| Bosqar Invest | Bidding Companybuyer | Company | A Zagreb-listed Croatian investment company operating in the Consumer and Business Services sectors. |
| Mladen Veber | CEO of Mlinar | Person | A seasoned CEO with extensive experience in the FMCG industry. |