MG Group Secures Creador Partnership in Strategic Stake Sale
Deal News | Jan 03, 2025 | BDA Partners
BDA Partners has acted as the exclusive financial advisor for Northstar Group and other shareholders in the sale of a controlling stake in MG Group to Creador, a prominent private equity firm in South and Southeast Asia. MG Group, Indonesia’s leading B2B hospitality marketplace, has significantly impacted the travel and hospitality sector in the region through its innovative distribution technology platform, MG Jarvis. The company connects a vast network of buyers with accommodation suppliers, demonstrating remarkable growth and operational excellence. With Creador’s acquisition, MG Group is poised to expand further, enhancing its platform and broadening its market reach. Key stakeholders, including Brett Henry of MG Group and leaders from BDA Partners, express enthusiasm for the potential growth and development that this strategic alliance will facilitate.
Sectors
- Private Equity
- Travel Technology
- Hospitality
Geography
- Indonesia – The target company, MG Group, is based in Indonesia, making it central to the transaction.
- Southeast Asia – Creador and MG Group's operations and future expansion plans focus on the Southeast Asian market, underlining the geographical scope of the transaction.
Industry
- Private Equity – The transaction involves the acquisition of MG Group by Creador, a private equity firm, highlighting the sector's role in strategic investments and company expansion within Southeast Asia.
- Travel Technology – MG Group operates as a B2B hospitality marketplace using advanced distribution technology, making this sector highly relevant to the transaction.
- Hospitality – MG Group's core operation connects buyers with accommodation suppliers, marking its role as a key player within the hospitality industry in Southeast Asia.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BDA Partners | Financial Advisor | Companies | BDA Partners advised Northstar Group and other shareholders on the sale of MG Group. |
| Northstar Group | Selling Company | Companies | A major shareholder in MG Group, Northstar Group sold a controlling stake of the company. |
| MG Group | Target Company | Companies | Indonesia's leading B2B hospitality marketplace, connecting global buyers with accommodation suppliers. |
| Creador | Bidding Company | Companies | A leading private equity firm in South and Southeast Asia that acquired a controlling stake in MG Group. |
| Brett Henry | President Director and CEO | People | The CEO of MG Group who expressed the strategic importance of the transaction. |
| Jeff Acton | Partner and Head of Technology | People | A partner at BDA Partners involved in overseeing the transaction. |
| Andi Das | Managing Director and Head of Tech, SE Asia | People | A key executive at BDA Partners, commented on the transaction's significance. |