Metica Revolutionizes Gaming Growth with AI-Driven Solutions
Deal News | Jan 16, 2025 | Play Ventures Oy
Metica, a technology company specializing in AI-driven customer engagement and personalization for the gaming sector, announced a $9 million seed funding round. This round attracted high-profile investors, including Play Ventures, 13books, and Firstminute Capital. Angel investors such as Riccardo Zacconi (ex-CEO of King) and Caro Krenzer (CEO of Trailmix) also participated. Led by founders Phil Mohr and Puli Liyanagama, Metica aims to integrate user acquisition, monetization, and personalization to address key challenges in the gaming industry. With a focus on unifying traditionally siloed operational areas, the company uses AI to provide real-time player experience optimization and monetization strategies. Metica also facilitates growth funding through actionable insights into user acquisition strategies. This funding round empowers them to continue evolving gaming engagement and monetization paradigms.
Sectors
- Gaming
- Artificial Intelligence
- Venture Capital
- Financial Technology (FinTech)
Geography
- Global – Metica's impact is international given the global nature of its investors and the gaming industry.
- Finland – Play Ventures, one of the lead investors, is based in Finland, indicating a geographic link.
Industry
- Gaming – Metica operates in the Gaming industry, providing AI-powered solutions that improve user acquisition, engagement, and monetization.
- Artificial Intelligence – Metica uses AI to optimize gaming experiences and monetization strategies, integrating cutting-edge technology into gaming solutions.
- Venture Capital – The investment in Metica was led by venture capital firms, indicating the article's relevance to the VC sector.
- Financial Technology (FinTech) – Metica's platform for underwriting UA growth funding leverages real-time analytics, highlighting its FinTech elements.
Financials
- $9 million – The amount raised by Metica in its seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Metica | Target Company | Company | Metica is a company providing AI-powered solutions for gaming industry growth. |
| Play Ventures | Lead Investor | Company | A venture capital firm co-leading Metica's $9 million seed round. |
| 13books | Investor | Company | A venture capital firm co-investing in Metica. |
| Firstminute Capital | Investor | Company | A venture capital firm participating in Metica's funding round. |
| Riccardo Zacconi | Angel Investor | Person | Founder and ex-CEO of King, an influential angel investor in Metica. |
| Caro Krenzer | Angel Investor | Person | CEO of Trailmix, an angel investor supporting Metica. |