Mercari Secures Naming Rights to Stadium, DIP Purchases Basketball Team
Deal News | Jun 25, 2025 | Aim Group
Japan-based marketplace Mercari and recruitment firm DIP Corporation are bolstering their presence in the sports industry. Mercari has acquired naming rights to a prominent football stadium, now known as Mercari Stadium (Melsta), while DIP Corporation has expanded its portfolio by acquiring a professional basketball team. These moves signify both companies' commitment to deepening sports engagement and branding, highlighting an increasing trend among businesses to integrate themselves into the sports sector as a way to enhance brand recognition and customer loyalty.
Sectors
- Sports and Entertainment
- E-commerce
- Recruitment and Staffing
Geography
- Japan – The article focuses on actions taken by Japanese companies, Mercari and DIP Corporation, within Japan's sports market.
Industry
- Sports and Entertainment – The article discusses Mercari's and DIP Corporation's increasing involvement in the sports sector through stadium naming rights and team acquisition, both of which are common practices in the sports and entertainment industry.
- E-commerce – Mercari operates in the e-commerce space, seeking to leverage sports branding for enhanced visibility.
- Recruitment and Staffing – DIP Corporation operates as a recruitment company, using sports acquisitions to potentially reach a wider audience and enhance its brand.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mercari | Acquirer of stadium naming rights | Company | A Japan-based marketplace securing naming rights for expanded brand recognition in sports. |
| DIP Corporation | Acquirer of a professional basketball team | Company | A recruitment company entering the sports industry to boost its market presence. |