Mediaocean Completes Acquisition of Innovid
Deal News | Feb 14, 2025 | EIN
Mediaocean has successfully closed its acquisition of Innovid, merging it with Flashtalking to establish a powerful independent ad tech platform. This move empowers brands, agencies, and publishers by providing more control, choice, and intelligence over their advertising investments. Mediaocean emphasizes that this development offers a first-of-its-kind omnichannel solution that grants advertisers substantial independence and options outside the traditional walled-garden ad tech environments. Zvika Netter, the CEO of the newly formed entity, reinforced the significance of this merger, highlighting its role in returning power and choice to advertisers. The merger aims to deliver a unified platform capable of seamlessly managing campaigns across various media, from Digital to Connected TV. Grant Parker, former head of Flashtalking, now serves as president of the new entity, emphasizing the importance of an independent platform in automating campaign workflows and enhancing creative relevance.
Sectors
- Ad Tech
- Digital Media
Geography
- United States – The acquisition took place in Long Island City, New York, indicating the primary geographical region involved in the deal.
Industry
- Ad Tech – The article discusses the merger of ad tech companies Innovid and Flashtalking under Mediaocean to create a comprehensive platform for advertisers, agencies, and publishers.
- Digital Media – The combined entity seeks to enhance campaigns across digital platforms, highlighting the role of digital media in the advertising ecosystem.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mediaocean | Buyer | Company | Mediaocean is a leading global advertising tech company that has acquired Innovid to enhance its ad tech capabilities. |
| Innovid | Target Company | Company | Innovid is an ad tech company that provides advanced video advertising solutions, now part of Mediaocean. |
| Flashtalking | Other | Company | Flashtalking is an ad tech company specializing in creative personalization and measurement, now merged with Innovid under Mediaocean. |
| Bill Wise | CEO of Mediaocean | Person | Co-founder and CEO of Mediaocean, overseeing the acquisition and merger process. |
| Zvika Netter | CEO of Combined Entity | Person | Former executive at Innovid and now CEO of the newly combined entity under Mediaocean. |
| Grant Parker | President of New Entity | Person | Former head of Flashtalking, now serving as president of the new entity. |