MediaCity Secures Innovate UK Funding for Innovation Ecosystem Boost
Deal News | Apr 04, 2025 | Business Cloud
The MediaCity Immersive Technologies Innovation Hub (MITIH) in Salford has been granted funding as part of a £30 million extension of Innovate UK's Innovation Accelerator programme. The funding aims to bolster the innovation ecosystem in Greater Manchester, promoting collaborations among businesses, research institutions, and government entities. Since its inception in 2023, MITIH has engaged over 250 businesses and directed over £1 million towards 26 projects, creating employment opportunities for 99 staff and 77 subcontractors. It has further launched an innovation lab that assists businesses and artists in a variety of sectors. With a focus on immersive and creative technologies, MITIH's efforts are part of a broader initiative to revitalize the region's economy driven by the cultural and creative industries. Political and business leaders express strong commitment to continuing to foster innovation in the area.
Sectors
- Media and Broadcasting
- Technology and Innovation
- Government and Public Sector
Geography
- United Kingdom – Innovate UK and MediaCity are UK-based entities, and the funding enhances innovation in Greater Manchester.
- Greater Manchester, England – The specific region benefiting from this funding and innovation drive is Greater Manchester.
Industry
- Media and Broadcasting – The funding targets innovation in MediaCity, a hub known for media and broadcasting activities.
- Technology and Innovation – MITIH focuses on immersive technologies and hence is part of the broader tech and innovation landscape.
- Government and Public Sector – The collaboration involves local government entities to drive regional economic development through innovation.
Financials
- £30 million – Part of the total funding extension of Innovate UK's Innovation Accelerator programme.
- £1 million – Amount channeled into 26 projects supported by MITIH.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| MediaCity Immersive Technologies Innovation Hub (MITIH) | Recipient of Funding | Company | An innovation hub aimed at supporting technological advancements in Greater Manchester. |
| Innovate UK | Funding Provider | Government | A UK government body providing funding to promote business-led innovation. |
| Salford City Council | Local Government Participant | Government | Local authorities involved in fostering regional innovation and economy. |
| Paul Dennett | Spokesperson | Person | Salford City Mayor and Deputy Mayor for Greater Manchester, highlighting support for the initiative. |
| Martin Chown | Interim Managing Director | Person | Interim managing director of MediaCity, explaining MITIH's significance. |
| Future Everything | Partner Organization | Company | Collaborator in the Cultural Accelerator programme, supporting digital artists. |