McGregor Joins Nonsensical as Advisor
Advisor - People | Apr 02, 2025 | Business Cloud
Dominic McGregor, co-founder of Social Chain, has ventured back into the agency arena by taking on a role at Nonsensical, a TikTok marketing agency. Erstwhile known for his collaboration with Steven Bartlett to establish Social Chain—which achieved a public listing in Germany via a merger with Lumaland and later a 17 million acquisition by Brave Bison—McGregor now leads VC firm Fearless Adventures. His advisory position at Nonsensical marks his return to the agency sector after leaving Social Chain. Nonsensical, spearheaded by Oli Hills and Sam Gillies, has rapidly grown since its founding in 2020, becoming a pivotal player in maximizing TikTok's marketing potential. McGregor's involvement is anticipated to streamline the agency's strategic direction and foster innovation, reflecting TikTok's growing impact in reshaping brand-consumer interactions and revolutionizing traditional advertising paradigms.
Sectors
- Marketing & Advertisement
- Venture Capital
- Social Media
Geography
- United Kingdom – Dominic McGregor and Nonsensical are based in the UK, making it the primary geographic focus.
- Germany – Social Chain went public in Germany, linking part of the content to this geography.
Industry
- Marketing & Advertisement – The article details the marketing industry, particularly focusing on influencer and TikTok marketing strategies.
- Venture Capital – Dominic McGregor's role as MD of VC Fearless Adventures connects the article to the venture capital industry.
- Social Media – Nonsensical’s focus on TikTok marketing classifies the article within the social media industry.
Financials
- £17 million – The acquisition price by which Brave Bison acquired Social Chain.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dominic McGregor | Non-executive advisor at Nonsensical | Person | Co-founder of Social Chain and MD of VC Fearless Adventures. |
| Nonsensical | TikTok marketing agency | Company | A Birmingham-based agency specializing in TikTok marketing. |
| Social Chain | Former company co-founded by McGregor | Company | An influencer marketing agency co-founded by Dominic McGregor and Steven Bartlett. |
| Fearless Adventures | Venture Capital Firm | Company | Dominic McGregor is the Managing Director. |
| Brave Bison | Acquirer of Social Chain | Company | A listed company that acquired Social Chain. |
| Oli Hills & Sam Gillies | Co-founders of Nonsensical | People | Entrepreneurs who built social media communities before creating Nonsensical. |