M+C Saatchi Expands Middle East Presence with DUNE | 23 Acquisition
Deal News | May 27, 2025 | Zawya
M+C Saatchi Sport & Entertainment has announced the acquisition of DUNE | 23, a leading marketing and communications agency based in the Middle East, to strengthen its sport and entertainment sector presence in the region. The strategic acquisition enhances M+C Saatchi's already extensive suite of services, offering a comprehensive range of marketing solutions including media, sponsorship, talent management, PR, and social media. Founded by Jamie Hosie and Lloyd McMillan, DUNE | 23 has become a key player in the Middle East since its inception in 2023, working with high-profile clients such as Emirates Dubai 7s and Mubadala Abu Dhabi Open. The acquisition marks the sixth global office for M+C Saatchi Sport & Entertainment, aligning with its strategy to meet increasing demand in the dynamic and fast-growing Middle East market. This move expands M+C Saatchi Middle East's team to over 160 members and aims to leverage DUNE | 23’s regional expertise and reputation. The acquisition also represents a blend of M+C Saatchi’s global legacy with DUNE | 23’s local insight, set to make a significant impact in the sport and entertainment sectors.
Sectors
- Marketing and Communications
- Sport and Entertainment
Geography
- Middle East – The acquisition focuses on expanding the capabilities of M+C Saatchi Sport & Entertainment in the Middle East, leveraging DUNE | 23’s regional expertise.
- United Arab Emirates – Both DUNE | 23's significant operations and offices are located in the UAE, emphasizing the strategic importance of this acquisition.
Industry
- Marketing and Communications – This industry is relevant as the acquisition revolves around the expansion and strengthening of marketing capabilities in the sport and entertainment sectors.
- Sport and Entertainment – This is the primary focus of DUNE | 23 and the area where M+C Saatchi aims to bolster its presence through the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| M+C Saatchi Sport & Entertainment | Acquirer | Company | A globally awarded agency specializing in sport and entertainment marketing. |
| DUNE | 23 | Target Company | Company | A Middle Eastern marketing agency specializing in sport and entertainment. |
| Jamie Hosie | Co-Founder | Person | Co-Founder of DUNE | 23, instrumental in building the agency's regional reputation. |
| Lloyd McMillan | Co-Founder | Person | Co-Founder of DUNE | 23, played a key role in establishing the agency. |
| Scott Feasey | CEO, M+C Saatchi Middle East | Person | Oversees M+C Saatchi's operations in the Middle East, leading the expansion strategy. |
| Robin Clarke | Global CEO, M+C Saatchi Sport & Entertainment | Person | Responsible for global strategic decisions and expansion at M+C Saatchi Sport & Entertainment. |