Maza Acquired by Flex for $40M Amid Fintech M&A Surge

Deal News | Apr 24, 2025 | EIN

Maza Acquired by Flex for $40M Amid Fintech M&A Surge

Flex, a firm specializing in personal finance software for business owners, has acquired Maza, a finance app targeted at Spanish speakers in the U.S., for $40 million. Originating with consumer finance services for Spanish-speaking users, Maza pivoted towards small business solutions as it identified a substantial user base among solopreneurs and business owners. This strategic merger consolidates their offerings, blending consumer and business finance solutions under Flex's brand. Post-acquisition, Maza will rebrand to Flex Consumer, and its founders will maintain significant roles in the newly structured company. Maza's growth, highlighted by a 290% year-on-year revenue increase and a 250,000-strong customer base, caught Flex's attention, prompting the decision to integrate. Flex itself has secured $45 million in equity funding and a $300 million credit facility, set out to back its credit card service. This deal is part of a broader uptick in fintech M&A activity noted by recorded increases in mergers over consecutive quarters.

Sectors

  • FinTech
  • Software as a Service (SaaS)

Geography

  • United States – The United States is the primary geographical focus of this article, as both Flex and Maza operate predominantly within the U.S. market, and the acquisition seeks to serve U.S.-based business owners, particularly of the Spanish-speaking demographic.

Industry

  • FinTech – The Financial Technology (FinTech) sector is central to this article, as both Flex and Maza offer software solutions aimed at enhancing various finance-related processes for business owners and consumers. The sector is undergoing significant M&A activity, illustrating its dynamic nature and the continued demand for integrated financial services.
  • Software as a Service (SaaS) – The SaaS sector is relevant due to Flex and Maza's business models that provide software solutions to manage finances for business owners and individual consumers. The acquisition combines strengths in SaaS offerings to enhance customer value.

Financials

  • $40 million – The acquisition price for Maza by Flex.
  • 290% – Maza's year-over-year revenue growth rate in 2024.
  • 250,000 – The number of Maza's customers at the time of acquisition.
  • $15 million – Maza's Series A funding round raised in 2024.
  • $24 million – Total equity Maza raised since inception in 2022.
  • $45 million – Equity funding secured by Flex.
  • $300 million – The credit facilities secured by Flex for its credit card offering.
  • $250 million – Flex's valuation as of March before the acquisition.
  • 95% – Proportion of Maza's team integrated into Flex post-acquisition.

Participants

NameRoleTypeDescription
FlexBuyerCompanyFlex is a startup providing personal finance software aimed at business owners, seeking to expand its offerings and market reach through strategic acquisitions.
MazaTarget CompanyCompanyMaza is a financial app originally targeting Spanish-speaking consumers in the U.S., which expanded into providing business solutions for solopreneurs and small business owners.
WellingtonInvestorCompanyWellington led Maza's previously undisclosed Series A funding round, supporting its growth prior to acquisition.
Andreessen Horowitz (a16z)InvestorCompanyAndreessen Horowitz is one of the venture capital firms involved in funding Maza, highlighting its potential and growth.
Tusk Venture PartnersInvestorCompanyTusk Venture Partners contributed to Maza's funding, reflecting its commitment to supporting innovative fintech solutions.
Titanium VenturesInvestor / Lead InvestorCompanyTitanium Ventures led Flex's last equity round and also participated in Maza's previous funding, showing significant interest in the involved companies.
Anderson PaakInvestorPersonAnderson Paak is a notable individual investor contributing to Maza's funding.
Anr WilliamsInvestorPersonFormer CEO of Amex Bank, Anr Williams, also invested in Maza, underlining his continued engagement in the financial services industry.
Luciano ArangoCo-founder and CEOPersonLuciano Arango is Maza's Co-founder and CEO, who helped guide the company's strategy towards business solutions and facilitated the acquisition by Flex.
Zaid RahmanFounder and CEOPersonZaid Rahman is the Founder and CEO of Flex, instrumental in orchestrating the acquisition to strategically bolster Flex's service offering.