Maxio Acquires RevOps in Strategic Move to Expand Deal Desk Platform

Deal News | Mar 03, 2025 | Battery Ventures

Maxio Acquires RevOps in Strategic Move to Expand Deal Desk Platform

Maxio has successfully acquired RevOps, a platform known for its Deal Desk and CPQ capabilities that target startups and small to medium-sized businesses. Founded by entrepreneurs with a deep understanding of monetization stacks, RevOps has enabled billions in contract value closures since its inception in 2019. The company is recognized for its consumption-based pricing models and flexible term management. It shares strong data connectivity with Maxio, further fostering customer success and B2B billing automation. The acquisition reflects Maxio's commitment to integrated sales and financial systems, with one in four RevOps customers already utilizing Maxio's services. This acquisition signals Maxio's strategic expansion and alignment with RevOps in cultural and technical aspects.

Sectors

  • Financial Technology (FinTech)
  • Software as a Service (SaaS)

Geography

  • United States – The acquisition involves Maxio and RevOps, both presumably based in the United States, given the context of the announcement and typical operations in the SaaS sector within this geography.

Industry

  • Financial Technology (FinTech) – Both Maxio and RevOps are involved in advancing technologies that streamline B2B billing and financial systems, which are crucial aspects of financial technology.
  • Software as a Service (SaaS) – RevOps provides a Deal Desk platform as a service to various businesses, a typical model for SaaS companies.

Financials

    Participants

    NameRoleTypeDescription
    MaxioAcquirerCompanyMaxio is a company engaged in advanced billing and financial systems, acquiring RevOps to enhance their Deal Desk platform offerings.
    RevOpsTarget CompanyCompanyRevOps provides Deal Desk and CPQ services, aimed at startups and SMBs, and was acquired by Maxio.
    Battery VenturesPrivate Equity FirmCompanyBattery Ventures is a PE firm announcing and celebrating Maxio's acquisition of RevOps.
    RandyCEO of MaxioPersonRandy, as CEO, orchestrated the acquisition deal with RevOps, starting with a meeting at SaaStr in 2022.
    John SolisCo-founder of RevOpsPersonJohn Solis co-founded RevOps, playing a key role in its strategic vision and eventual acquisition by Maxio.