Max Inouye Joins General Sports Worldwide
Portfolio - People | Mar 07, 2025 | EIN
The latest roundup from Sportico Transactions highlights several significant developments in the sports business industry. Max Inouye has joined General Sports Worldwide as senior director, bringing over a decade of leadership experience. Two Circles has bolstered its Americas leadership with Aaron LeValley and Taylor Kern, aimed at driving growth and revenue in the sports sector. GeoComply has appointed Kip Levin as CEO, enhancing its leadership structure, while City National Bank’s sports banking division gains Anthony Di Santi as managing director. Notable partnerships include Dallas Wings with financial firm Albert, BNP Paribas with Girls on the Run International, and MSG with PepsiCo. Alaska Airlines extends its support to Portland's WNBA team, while C4 Energy collaborates with college basketball players. In terms of acquisitions, Wasserman has taken over Bluemedia, and TickPick has acquired Fanimal, expanding its ticketing capabilities.
Sectors
- Sports Business
- Marketing and Sponsorship
Geography
- United States – Many of the personnel changes, partnerships, and company activities discussed in the article involve entities based in the U.S., such as GeoComply, City National Bank, and Dallas Wings.
- Ireland – The article mentions the launch of the NFL Girls Flag Football League in Dublin, Ireland, showcasing the global reach of American sports initiatives.
Industry
- Sports Business – The article broadly covers developments across various segments within the sports business industry, including personnel changes, partnerships, and acquisitions in sports teams and sports-related companies.
- Marketing and Sponsorship – Key components of the article include sponsorships and partnerships between sports teams and companies, highlighting the marketing and promotional strategies involved.
Financials
- $250 million – TickPick's growth investment from Brighton Park Capital before acquiring Fanimal.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| General Sports Worldwide | Employer | Company | A sports consulting and executive search firm. |
| Max Inouye | Senior Director | Person | Formerly at BiggerPockets, now at General Sports Worldwide. |
| Two Circles | Employer | Company | A sports marketing firm focused on growing audience and revenue. |
| GeoComply | Employer | Company | A geolocation security and fraud prevention firm. |
| Kip Levin | CEO | Person | Newly appointed CEO of GeoComply. |
| City National Bank | Employer | Company | Provides financial services including corporate sports banking. |
| Anthony Di Santi | Managing Director | Person | Head of corporate sports banking at City National Bank. |
| Dallas Wings | Sports Team | Company | A WNBA team entering into a partnership with Albert. |
| Albert | Sponsor | Company | A financial services company entering jersey sponsorship with Dallas Wings. |
| Wasserman | Acquirer | Company | Sports, music, and entertainment company acquiring Bluemedia. |
| Bluemedia | Target | Company | A branding and signage company acquired by Wasserman. |
| TickPick | Acquirer | Company | A ticket marketplace expanding into primary ticketing by acquiring Fanimal. |
| Fanimal | Target | Company | A primary ticketing platform acquired by TickPick. |