Matouk Bassiouny & Hennawy Clinches Deal for Salamtak's ADVA Stake Sale
Deal News | May 27, 2025 | Legal Community MENA
Matouk Bassiouny & Hennawy (MBH) has successfully advised Salamtak in the sale of its 98.8% stake in ADVA, an Egyptian consumer finance platform, to Maseera, a digital financial services company supported by 2PointZero. With the acquisition, Maseera aims to utilize ADVA as the technology and data analytics hub for its regional operations, signaling an ambitious geographical expansion within the financial services sector in MENA. The MBH legal team, led by Partner Hazem El Guindi, alongside senior associate Shaimaa El Fahmy and associate Youssef Shaaban, played a pivotal role in ensuring the successful completion of this transaction.
Sectors
- Financial Services
- Legal Services
- Technology
Geography
- Egypt – The headquarters of the consumer finance platform ADVA is located in Egypt, making it the epicenter of this transaction.
- MENA Region – Maseera plans to use ADVA as a hub for its operations across the MENA region, indicating the geographical scope of the transaction.
Industry
- Financial Services – The article revolves around a transaction that enhances Maseera's digital financial service offerings, leveraging ADVA's platform.
- Legal Services – Matouk Bassiouny & Hennawy's involvement as the legal advisor to Salamtak highlights the role of legal services in mergers and acquisitions.
- Technology – ADVA is set to become the technology and data analytics center for Maseera, showing the intersection of finance and technology in strategic acquisitions.
Financials
- – The article does not specify any financial figures related to the transaction.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Matouk Bassiouny & Hennawy | Legal Advisor | Companies | MBH provided legal advisory services to Salamtak in this transaction. |
| Salamtak | Vendor | Companies | The company that sold its 98.8% stake in ADVA. |
| ADVA | Target Company | Companies | The Egyptian consumer finance platform involved in the sale. |
| Maseera | Buyer | Companies | The digital financial services company acquiring a major stake in ADVA. |
| 2PointZero | Backer | Companies | The entity backing Maseera in the acquisition of ADVA. |
| Hazem El Guindi | Legal Team Leader | People | Partner at MBH leading the team on the transaction. |
| Shaimaa El Fahmy | Senior Associate | People | Senior associate at MBH involved in the transaction. |
| Youssef Shaaban | Associate | People | Associate at MBH involved in the transaction. |