Maseera Completes Acquisition of 2PointZero: A New Era Begins in Digital Financial Services
Deal News | Mar 21, 2025 | Legal Community MENA
Maseera Holding for Financial Investments, a prominent Cairo-based digital financial services provider, has been acquired entirely by 2PointZero, a subsidiary of International Holding Company. The acquisition establishes a new entity under the Maseera Holding name in Abu Dhabi. Following the transaction, Mr. Amro Abouesh will take on the role of minority shareholder and CEO. 2PointZero is set to invest $1 billion into Maseera over the coming years, which will support the company's expansion into key Asian and African markets. Legal advisory for Maseera was provided by Baker McKenzie Cairo, with Mohammad Ghannam leading the team. They were supported by Adsero Ragy Soliman & Partners, adding significant legal insight to this transaction.
Sectors
- Digital Financial Services
- Investment Platforms
- Legal Advisory
Geography
- Egypt – Maseera Holding is based in Cairo, Egypt, making it central to the geography of the transaction.
- United Arab Emirates – The new entity of Maseera will be based in Abu Dhabi, UAE, reflecting the deal's geographical importance.
Industry
- Digital Financial Services – Maseera is a digital financial services provider, marking its relevance in this industry.
- Investment Platforms – 2PointZero, as a global investment platform, aligns with the investment platform industry.
- Legal Advisory – Baker McKenzie and Adsero provided legal services, situating part of the article in the legal advisory industry.
Financials
- US$1 billion – The investment amount 2PointZero is expected to inject into Maseera to facilitate its expansion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Maseera Holding for Financial Investments | Target | Company | A digital financial services provider based in Cairo, Egypt. |
| 2PointZero | Bidding Company | Company | A subsidiary of International Holding Company, involved in global investments. |
| International Holding Company (IHC) | Parent Company | Company | The parent company of 2PointZero. |
| Baker McKenzie Cairo | Legal Advisor | Company | Provided legal advisory services to Maseera for the acquisition transaction. |
| Adsero Ragy Soliman & Partners | Legal Advisor | Company | Contributed legal expertise to the transaction. |
| Mr. Amro Abouesh | Minority Shareholder and CEO | Person | Becomes minority shareholder and CEO following the transaction. |