Maseera Acquires ADVA Following AI-focused Financial Inclusion Efforts
Deal News | Apr 07, 2025 | Zawya
Maseera Holding for Financial Investments, a portfolio company of IHC's subsidiary 2PointZero, has acquired Egyptian consumer finance platform ADVA, marking a significant move towards enhancing financial inclusion in North Africa. With this acquisition, ADVA becomes a technology and data analytics hub, aligning with Egypt's national agenda for digital transformation and financial inclusion. Maseera and 2PointZero are set to integrate AI technologies to transform the digital finance landscape, offering faster and personalized lending solutions for underserved groups. Following the transaction, ADVA aims to lower financial access barriers for over 50 million underbanked Egyptians, with the ambition of acquiring the first digital consumer finance license in Egypt. Recently, 2PointZero committed $1 billion to support Maseera's goal of creating sustainable financial platforms in key underserved markets globally.
Sectors
- Financial Services
- Technology
Geography
- Egypt – The acquisition of ADVA, an Egyptian consumer finance platform, plays a central role in the article, focusing on enhancing financial inclusion and digital transformation within the country.
- United Arab Emirates – Maseera, owned by Abu Dhabi-based IHC, and its subsidiary, 2PointZero, are instrumental in driving the acquisition and future strategies.
Industry
- Financial Services – The article discusses the acquisition of ADVA, a consumer finance platform, highlighting a significant development in the financial services industry.
- Technology – The integration of AI technology and the creation of a technology and data analytics hub indicates significant relevance to the technology sector.
Financials
- $1 billion – The long-term capital investment by 2PointZero to support Maseera's transcontinental platform focusing on financial inclusion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Maseera Holding for Financial Investments | Acquirer | Company | A portfolio company of IHC's subsidiary 2PointZero, focused on enhancing financial inclusion across North Africa. |
| ADVA | Target | Company | An Egyptian consumer finance platform acquired by Maseera to serve as a regional technology and data analytics hub. |
| International Holding Company (IHC) | Parent Company | Company | An Abu Dhabi-based conglomerate which owns 2PointZero, driving the strategic acquisition. |
| 2PointZero | Holding Company | Company | An IHC subsidiary supporting Maseera's missions with strategic financial backing and facilitating the acquisition. |
| Amro Abouesh | CEO | People | CEO of Maseera, emphasizing the transformative impact of data and AI on financial solutions for Egypt's underserved segments. |