Marketscan Acquired to Boost Acquirz's B2B Data Market Presence
Deal News | Jul 09, 2025 | PR Newswire Cision Acquirz Limited
Acquirz Limited, a prominent UK email marketing agency, has acquired Marketscan Limited to bolster its presence in the B2B data market. The acquisition aims to merge complementary strengths, with Acquirz bringing its expertise in marketing and Marketscan contributing an extensive B2B contact database. This strategic alignment enhances the combined company's ability to offer a diverse range of data services, including managed email campaigns, audience targeting, and a self-service platform. The acquisition is seen as a significant growth opportunity for Acquirz, reinforcing its commitment to delivering insight-driven solutions that meet the personalized needs of its clients.
Sectors
- Marketing Services
- Data Management
Geography
- United Kingdom – Acquirz and Marketscan are both UK-based companies, emphasizing the local nature of this acquisition.
Industry
- Marketing Services – Acquirz is an email marketing agency specializing in B2B solutions, directly reflecting its involvement in the marketing services industry.
- Data Management – The acquisition of Marketscan, a provider of B2B data, highlights the importance of data management in this transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Marketscan Limited | Target | Company | A UK-based provider of B2B marketing data acquired by Acquirz Limited. |
| Acquirz Limited | Bidding Company | Company | An award-winning email marketing agency acquiring Marketscan to expand its B2B service offerings. |
| Chris Skinner | Co-founder and Director | Person | Co-founder of Acquirz, involved in the acquisition. |
| Russell Wilmot | Co-founder and Director | Person | Co-founder of Acquirz, involved in the acquisition. |