Market Performance Group Acquires E.A. Langenfeld

Deal News | Dec 04, 2024 | Insignia Capital Group LLC

Market Performance Group (MPG), a prominent omnichannel commerce agency, has announced the acquisition of E.A. Langenfeld Associates (EAL). This acquisition marks a strategic expansion into the Hardware & Home Improvement sector, where EAL is recognized as an industry leader having received accolades such as the Ace Hardware Quality Award. With more than 60 years of industry experience, EAL has established a reputable position for fostering profitable growth within its sector. MPG, known for providing comprehensive strategy and commercialization solutions, sees this acquisition as an augmentation of its services to better serve its clients. Through offerings that cover a wide array of business needs—from strategy and business consulting to consumer marketing—MPG continues to strengthen its market position with this strategic asset integration.

Sectors

  • Omnichannel Commerce
  • Hardware & Home Improvement

Geography

  • United States – The acquisition involves U.S.-based companies focused on the U.S. market for Hardware & Home Improvement and omnichannel commerce services.

Industry

  • Omnichannel Commerce – Relevant as the article centers on MPG, an omnichannel commerce agency providing end-to-end strategy and services.
  • Hardware & Home Improvement – E.A. Langenfeld Associates operates within this industry, and the acquisition represents a strategic move by MPG to enter and expand in this sector.

Financials

    Participants

    NameRoleTypeDescription
    Market Performance Group (MPG)BuyerCompanyAn omnichannel commerce agency providing end-to-end strategy and commercialization solutions.
    E.A. Langenfeld Associates (EAL)TargetCompanyA leader in the Hardware & Home Improvement industry, recognized for driving growth and industry excellence.
    Insignia Capital Group LLCPE FirmCompanyPrivate equity firm associated with MPG, potentially involved in supporting the acquisition strategy.