Market Pay announces acquisition of Altapay to strengthen Scandinavian presence.
Deal News | Feb 17, 2025 | PR Newswire Cision Market Pay
Market Pay, a pan-European payment platform, has announced the acquisition of Altapay, a Danish payment service provider. This marks Market Pay's fourth acquisition since 2021, as it seeks to enhance its presence in the Scandinavian market and expand its services across Europe. Altapay offers a comprehensive platform for online, in-store, and multichannel payment solutions, processing €3.1 billion in transactions on the Danish market alone in 2023. The acquisition aims to strengthen Market Pay's offerings and leverage Altapay's expertise and technology in omnichannel payment services. The deal is set to complete in the next two months, pending regulatory approval.
Sectors
- Financial Technology
- Retail
Geography
- Denmark – The target company, Altapay, is headquartered in Copenhagen, Denmark.
- Europe – The acquiring company, Market Pay, is focused on expanding its operations across multiple European countries.
- Scandinavia – The acquisition strengthens Market Pay's presence in Scandinavian markets, which include Denmark, Sweden, and Norway.
Industry
- Financial Technology – The article discusses the acquisition of a payment service provider and its impact on payment technologies, which falls under the financial technology industry.
- Retail – Both Market Pay and Altapay provide payment solutions to the retail sector, making the retail industry relevant to this article.
Financials
- 3.1 billion euros – The volume of transactions processed by Altapay on the Danish market in 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Market Pay | Bidding Company | Company | A pan-European payment platform providing omnichannel digital payment solutions. |
| Altapay | Target Company | Company | A Danish company offering omnichannel payment solutions for online, in-store, and mobile transactions. |
| Frédéric Mazurier | Person | People | President of Market Pay, leading the company's strategic acquisitions. |
| Christian Rasmussen | CEO | People | CEO of Altapay, overseeing the company's growth and development. |
| Agence Raoul | PR | Company | Public relations agency responsible for Market Pay's communications. |