Maps Acquires 51% Stake in Ellysse
Deal News | Apr 03, 2025 | Finance Community IT - 1 Corporate M&A

Maps, an innovative SME listed on Euronext Growth Milan, has successfully acquired a 51% stake in Ellysse, a company established in 2002 specializing in virtual assistance and omnichannel solutions powered by AI, under the brand Contatta. The acquisition, valued at approximately 1.6 million euros, was supported by financial and legal advisors. Specifically, Maps was advised by Starlex, and Ellysse’s shareholders received financial M&A advice from KPMG Corporate Finance and legal guidance from Baldi & Partners. The transaction is strategic for Maps, aiming to enhance its software product portfolio and reinforce its position in the healthcare market through Ellysse's IT solutions. Furthermore, put and call options were arranged to facilitate the future transfer of Ellysse's minority stake post its fiscal year ending December 2026.
Sectors
- Digital Transformation
- Artificial Intelligence
- Healthcare IT
Geography
- Italy – Maps and Ellysse are based in Italy, with the acquisition taking place between these regional entities, making Italy the central geography of focus.
Industry
- Digital Transformation – Maps is positioned in the digital transformation sector, highlighting its focus on evolving and modernizing business operations through technology.
- Artificial Intelligence – Ellysse's expertise in AI-driven virtual assistance and omnichannel solutions underscores the relevance of the AI industry to this acquisition.
- Healthcare IT – Maps aims to enhance its healthcare market offerings through Ellysse's IT solutions, making Healthcare IT a pertinent industry.
Financials
- 1.6 million euros – The acquisition price for the 51% stake in Ellysse.
Participants
Name | Role | Type | Description |
---|---|---|---|
Maps | Acquiring Company | Company | An innovative SME listed on Euronext Growth Milan, specializing in digital transformation. |
Ellysse | Target Company | Company | Founded in 2002, located in Reggio Emilia, specializing in AI-supported virtual assistance solutions. |
Starlex | Legal Advisor to Maps | Company | Provided legal advisory services to Maps during the acquisition. |
KPMG Corporate Finance | Financial Advisor to Ellysse | Company | Advised Ellysse shareholders with a team led by Fabio Tonon during the M&A process. |
Baldi & Partners | Legal Advisor to Ellysse | Company | Provided legal advisory services to Ellysse's shareholders. |