Mallcomm Rebrands as Kinexio Following MyTAG Acquisition
Deal News | Feb 23, 2025 | Synova Capital
Synova Capital's portfolio company, Mallcomm, a global player in enterprise software for commercial property management, has acquired MyTAG, a major provider of software solutions focused on property security and compliance. This strategic acquisition aims to bolster the capabilities of Mallcomm and reinforce its position as a leader in managing complex commercial and mixed-use projects worldwide. As part of this transition, Mallcomm will rebrand itself as Kinexio to better represent its evolution from a retail communications tool to a comprehensive software platform. Kinexio CEO, David Fuller-Watts, expressed enthusiasm about integrating MyTAG products into their platform to enhance service offerings. Additionally, Synova Partner, Zachary Tsai, emphasized the firm’s support for Mallcomm's growth via this acquisition and rebrand, which aligns with their broader strategy of complementing organic growth through strategic acquisitions in Europe and North America.
Sectors
- Enterprise Software
- Commercial Real Estate
Geography
- Global – Kinexio is positioned as a global enterprise, emphasizing its operations and influence across multiple regions, such as Europe and North America.
- Europe – Synova Capital, the PE firm supporting the acquisition, is based in Europe, and the company plans strategic acquisitions across this region.
- North America – Future expansion plans for Kinexio include strategic acquisitions in North America, a significant market for growth.
Industry
- Enterprise Software – The article relates to the enterprise software sector, specifically focusing on platforms that provide solutions for commercial property management.
- Commercial Real Estate – Mallcomm and MyTAG, and the rebranded Kinexio, provide solutions targeted at commercial property management and operations.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mallcomm | Target | Company | Mallcomm, a Synova Capital portfolio company, specializes in enterprise software for commercial property management. |
| Synova Capital | PE Firm | Company | A private equity firm providing financial support for Mallcomm's acquisition of MyTAG and rebranding as Kinexio. |
| MyTAG | Selling Company | Company | Provider of software solutions aimed at enhancing property security and compliance acquired by Mallcomm. |
| David Fuller-Watts | CEO of Kinexio | Person | CEO of the newly rebranded Kinexio, focusing on integrating MyTAG products into their offerings. |
| Zachary Tsai | Partner at Synova Capital | Person | Partner at Synova Capital, supporting the strategic acquisition and rebrand of Mallcomm to Kinexio. |