Makhazen: Jadwa Increases Stake in Saudi Retailer
Deal News | Jun 23, 2025 | Zawya

Jadwa Investment, a major investment management and advisory firm in the Middle East, has announced its acquisition of a majority stake in Makhazen Alenaya, a burgeoning retail concept in Saudi Arabia. This investment has been made through Jadwa's flagship blind pool vehicle, the GCC Diversified Private Equity Fund. Makhazen Alenaya, established in 2019, operates 15 branches throughout the Kingdom and has distinguished itself in the beauty and personal care sector by offering an emerging multi-category specialist retail format. Jadwa's investment is its fourth via this fund, following previous investments in Gissah Perfumes, Blackspoon Group, and Tikkaway. The acquisition underscores Jadwa's strategic focus on high-growth businesses within Saudi Arabia's consumer landscape. Makhazen Alenaya will utilize Jadwa's expertise to augment its growth trajectory and potentially prepare for a future listing on the Saudi Exchange's Main Market.
Sectors
- Retail
- Private Equity
Geography
- Saudi Arabia – Both the acquiring firm, Jadwa Investment, and the target company, Makhazen Alenaya, operate within Saudi Arabia.
Industry
- Retail – Makhazen Alenaya is a retail company operating in the beauty and personal care sector within Saudi Arabia.
- Private Equity – The transaction involves Jadwa Investment, a private equity firm, making an acquisition through its GCC Diversified Private Equity Fund.
Financials
- SAR 100 billion (USD 30 billion) – The total assets under management by Jadwa Investment.
Participants
Name | Role | Type | Description |
---|---|---|---|
Jadwa Investment | Acquirer | Company | A Riyadh-headquartered investment management and advisory firm managing over SAR 100 billion in client assets. |
Makhazen Alenaya | Target Company | Company | A Saudi retail company specializing in beauty and personal care, with a unique multi-category specialist format. |
Tariq Al-Sudairy | Managing Director & CEO of Jadwa Investment | Person | He commented on the strategic partnership with Makhazen Alenaya. |
Elie El-Khoury | Head of Private Equity at Jadwa Investment | Person | Discussed the investment's alignment with Jadwa's strategy. |
Abdullah Almudaihesh | Co-Founder and CEO of Makhazen Alenaya | Person | Commented on the benefits and strategic impact of the partnership with Jadwa Investment. |