Makhazen Alenaya Acquired by Jadwa for Major Stake in Retail Innovation
Deal News | Jun 23, 2025 | Zawya
Jadwa Investment, a prominent investment firm in the Middle East, has acquired a majority stake in Makhazen Alenaya, a leading Saudi retail company, through their GCC Diversified Private Equity Fund. Makhazen is recognized for its innovative retail format in the beauty and personal care sector. This transaction is Jadwa's fourth investment under this fund, having previously invested in companies like Gissah Perfumes and Blackspoon Group. Tariq Al-Sudairy from Jadwa Investment emphasized the potential for growth in Saudi Arabia's retail sector, driven by economic reforms. Abdullah Almudaihesh of Makhazen Alenaya sees the partnership with Jadwa as pivotal for future expansion and governance improvement, with aspirations to eventually list on the Saudi Exchange.
Sectors
- Private Equity
- Retail
Geography
- Saudi Arabia – Both Jadwa Investment and Makhazen Alenaya are headquartered and primarily operate in Saudi Arabia.
Industry
- Private Equity – Jadwa Investment is involved in private equity through its GCC Diversified Private Equity Fund.
- Retail – Makhazen Alenaya operates within the retail sector, specifically focusing on beauty and personal care.
Financials
- SAR 100 billion (USD 30 billion) – Client assets managed by Jadwa Investment across various asset classes.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Jadwa Investment | Bidding Company | Company | A Riyadh-based investment management and advisory firm managing over SAR 100 billion. |
| Makhazen Alenaya | Target Company | Company | A Saudi retail company specializing in beauty and personal care products. |
| Tariq Al-Sudairy | Managing Director & CEO of Jadwa Investment | Person | Executive member at Jadwa Investment leading the firm's strategic and investment decisions. |
| Elie El-Khoury | Head of Private Equity at Jadwa Investment | Person | Oversees private equity operations and investments at Jadwa Investment. |
| Abdullah Almudaihesh | Co-Founder and CEO of Makhazen Alenaya | Person | Leading the development and growth strategy for Makhazen Alenaya. |