Mais Mu Secures £3 Million Follow-On Investment from BTomorrow Ventures
Deal News | Jun 24, 2025 | BTomorrow Ventures
BTomorrow Ventures (BTV) has announced a follow-on investment of £3 million (BRL 22.5 million) into Mais Mu, a Brazilian wellness and health start-up. This second round of funding comes a year after BTV's initial investment in the Sao Paulo-based company, which aims to change perceptions around whey-based products. The partnership with BAT Brasil's distribution network has significantly expanded Mais Mu's market presence, with products now available in over 9,000 new points of sale and a potential to reach 140,000. Mais Mu plans to allocate the new capital toward marketing, sales, and product innovation to further its growth in the Brazilian market and beyond. The investment reinforces BTV's commitment to the wellbeing sector and highlights a successful collaboration between BTV, Mais Mu, and BAT Brasil.
Sectors
- Consumer Goods
- Health & Wellness
- Investment Management
Geography
- Brazil – Mais Mu is a Brazilian company, and the investment specifically targets the Brazilian market expansion.
Industry
- Consumer Goods – Mais Mu is a company involved in the production and distribution of functional snacks and supplements, which falls under the consumer goods sector.
- Health & Wellness – The article focuses on Mais Mu's mission to transform perceptions of whey-based products and its ongoing expansion in the wellness space.
- Investment Management – BTomorrow Ventures is a private equity firm involved in managing and providing investments, underscoring its role in investment management.
Financials
- £3 million (BRL 22.5 million) – Amount of follow-on investment by BTV into Mais Mu.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BTomorrow Ventures | Investor | Company | A private equity firm providing follow-on investment in Mais Mu. |
| Mais Mu | Target Company | Company | A Brazilian wellness and health start-up focusing on functional snacks and supplements. |
| BAT Brasil | Partner Distributor | Company | Brazilian arm of British American Tobacco, assisting in distribution. |
| The Water Street Collective | Global Wellbeing Business | Company | BAT's global wellbeing business involved in distribution. |
| Lukasz Garbowski | Chief Investment Officer | Person | Chief Investment Officer of BTomorrow Ventures, involved in the follow-on investment. |
| George Leivadas | Investment Analyst | Person | Investment Analyst at BTomorrow Ventures, part of the investment team. |
| Peter Wozny | Head of Legal | Person | Head of Legal at BTomorrow Ventures, part of the investment team. |
| Otto Guarnieri | Co-founder | Person | Co-founder of Mais Mu, commenting on the investment. |
| Claudia Woods | President of BAT Latam South | Person | President of BAT Latam South, commenting on the partnership. |