Mail Metrics Enhances UK Market Footprint with Adare SEC Acquisition
Deal News | Jan 07, 2025 | PR Newswire Cision Mail Metrics
Mail Metrics, a customer communications technology provider, has acquired Adare SEC, a leader in multi-channel communication management. This acquisition significantly bolsters Mail Metrics' presence in the UK, expanding its employee base from 150 to 600 and elevating its projected revenue to £175 million. As part of this strategic move, MML Growth Capital Partners Ireland has taken a minority stake in Mail Metrics, and the transaction is supported by the Bank of Ireland and AIB. The acquisition aims to enhance Mail Metrics' digital communication solutions for regulated industries. Both Mail Metrics and Adare SEC look forward to synergizing their expertise in digital and physical communications, offering innovative solutions in the UK and Ireland. This transaction is part of Mail Metrics' growth strategy, following past acquisitions in Ireland and the UK.
Sectors
- Communication Technology
- Private Equity
- Financial Services
Geography
- Ireland – Mail Metrics is based in Dublin, Ireland, and MML Growth Capital Partners Ireland, as well as financial institutions involved, are also Irish.
- United Kingdom – The acquired company, Adare SEC, operates from several locations in the UK, making it a key geography for the transaction and expansion.
Industry
- Communication Technology – Mail Metrics is a provider of customer communications technology solutions, serving highly regulated industries.
- Private Equity – MML Growth Capital Partners Ireland is providing financial backing for Mail Metrics' acquisition, indicating the role of private equity in supporting strategic business expansions.
- Financial Services – The acquisition and investments involve financial institutions such as the Bank of Ireland and AIB, highlighting financial sector involvement.
Financials
- £175 million – Combined projected revenue of Mail Metrics and Adare SEC post-acquisition.
- €210 million – Combined projected revenue of Mail Metrics and Adare SEC post-acquisition in Euro.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mail Metrics | Acquirer | Company | Mail Metrics is a customer communications technology provider expanding its footprint in the UK. |
| Adare SEC | Target Company | Company | Adare SEC specializes in multi-channel communication management across the UK. |
| MML Growth Capital Partners Ireland | Private Equity Firm | Company | MML Growth Capital Partners Ireland provided financial backing for the acquisition. |
| Bank of Ireland | Financial Supporter | Company | Part of the financial backing for Mail Metrics' acquisition. |
| AIB | Financial Supporter | Company | Part of the financial backing for Mail Metrics' acquisition. |
| Clearwater | Corporate Finance Advisor | Company | Provided corporate finance advisory services to Mail Metrics during the acquisition. |
| Tony Strong | CEO of Adare SEC | Person | CEO of Adare SEC, involved in ensuring the successful transition after the acquisition. |
| Nick Keegan | Group CEO UK & Ireland, Mail Metrics | Person | Leader of Mail Metrics, instrumental in driving the acquisition. |
| Peter De Haan | Former Chairman | Person | Owned Adare SEC since 2000 and will retire following the company's sale. |