Madeleine Memory Secures KRW2.1 Billion in Pre-Series A2 Funding for Recommerce Expansion
Deal News | Apr 17, 2025 | Aim Group
Madeleine Memory, a Seoul-based operator of the resale as a service platform 'Relay,' has successfully raised KRW2.1 billion ($1.5 million U.S.) in a pre-Series A2 funding round, led by A Ventures with additional participation from existing investor Coolidge Corner Investment. Founded in 2018, Madeleine Memory focuses on providing a digital infrastructure for fashion brands to engage in the resale of luxury products. This new round of funding will allow the company to extend its services beyond manufacturers to include other parts of the supply chain, such as distributors, thereby enhancing customer access to the resale market. The company's CEO, Jaewon Yoo, emphasized the importance of resale in modern consumption trends and aims to transform it into a key component of the brand experience. The company has already built a recommerce service for LF Corp, a fashion brand listed on Korea Exchange. The funding and expansion plans align with the broader trend toward sustainable fashion, as highlighted by the significant quantity of clothing discarded in South Korea.
Sectors
- Recommerce
- Fashion and Apparel
- Venture Capital
Geography
- South Korea – Madeleine Memory is based in Seoul, and the article discusses its operations in the South Korean market.
- United States – The funding amount is also expressed in U.S. dollars, indicating American investor interest or currency relevance.
Industry
- Recommerce – This refers to the resale and secondhand market services that Madeleine Memory is providing through its Relay platform.
- Fashion and Apparel – Madeleine Memory offers services primarily targeting fashion brands, enabling the sale of secondhand luxury clothing.
- Venture Capital – The article involves a new pre-Series A2 funding round led by venture capital firms.
Financials
- KRW2.1 billion ($1.5 million U.S.) – The amount raised by Madeleine Memory in the pre-Series A2 funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Madeleine Memory | Target Company | Company | A Seoul-based operator of a recommerce service platform called Relay for the resale of luxury fashion goods. |
| A Ventures | New Investor | Company | The lead investor in the pre-Series A2 funding round for Madeleine Memory. |
| Coolidge Corner Investment | Existing Investor | Company | An existing backer of Madeleine Memory participating in the recent funding round. |
| LF Corp | Other Company | Company | A Korea Exchange-listed fashion company partnered with Madeleine Memory for recommerce services. |
| Jaewon Yoo | CEO | Person | CEO of Madeleine Memory, who commented on the strategic expansion and plans. |