Lyst Acquired by ZOZO in £120M Deal for Global Expansion
Deal News | Apr 09, 2025 | Business Cloud

Lyst, a London-based global fashion shopping platform known for connecting 160 million shoppers to over 27,000 luxury brands annually, has been acquired by Japanese eCommerce giant ZOZO for £120 million. This acquisition is central to ZOZO's strategy to expand internationally, leveraging Lyst's significant user base across the US, UK, and Europe. As a wholly owned subsidiary, Lyst will retain its London base and operate independently post-acquisition, which is set to close by April 2025. Lyst, which integrates AI with fashion, is expected to benefit from ZOZO's scale and expertise, enhancing its pursuit of innovating fashion discovery online. ZOZO, operating the popular ZOZOTOWN platform in Japan, plans to use this acquisition to transform online fashion shopping experiences globally, aligning with its future-looking strategies to inspire and bring joy to customers worldwide.
Sectors
- eCommerce
- Fashion & Apparel
- Technology
Geography
- United Kingdom – Lyst is based in London and plays a significant role in the acquisition story.
- Japan – ZOZO, a major Japanese eCommerce company, is the acquiring entity.
- Europe and the USA – Lyst's significant user base across these regions is integral to ZOZO's expansion strategy.
Industry
- eCommerce – The article discusses ZOZO's acquisition of Lyst, centering on online shopping and digital platforms.
- Fashion & Apparel – Both ZOZO and Lyst operate within the fashion industry, focusing on retailing clothing and accessories.
- Technology – Technological integration in fashion, particularly AI use in fashion discovery as highlighted in Lyst's platform, is central to the acquisition's strategic goals.
Financials
- £120,000,000 – The acquisition price for Lyst by ZOZO.
Participants
Name | Role | Type | Description |
---|---|---|---|
Lyst | Target Company | Company | A London-based global fashion shopping platform integrating AI with fashion retail. |
ZOZO | Bidding Company | Company | A Japanese eCommerce giant, operating the ZOZOTOWN platform and other fashion-focused technology services. |
Molten Ventures | Other Company | Company | A venture capital firm that has Lyst as part of its investment portfolio. |