Luzern eCommerce Acquires Tambo, Strengthens Position as Europe's No.1 eCommerce Technology and Services Provider

Deal News | Nov 13, 2024 | PR Newswire Cision Luzern eCommerce

Luzern eCommerce, recognized as Europe's leading eCommerce Accelerator, has announced the acquisition of Tambo Marketplaces Limited, a distinguished UK-based technology and services provider renowned for its expertise in Amazon Marketing Cloud and retail optimization. The strategic acquisition integrates Tambo’s adept consultancy in analytics with Luzern’s robust 3P capabilities, resulting in a powerful end-to-end solution aimed at enhancing visibility, customer engagement, and conversions for brands. This merger is set to deliver an innovative 1P/3P solution combining targeted advertising, optimized listings, automated pricing solutions, AI-driven demand forecasting, and streamlined inventory management. The integration is said to enhance the return on advertising spend and support profitability through sophisticated data insights and strategic tools. Luzern, headquartered in Dublin, aims to maintain its stronghold as an eCommerce technology leader through continued innovations such as its Channel Optimizer™ platform, which utilizes generative AI to dynamically adjust pricing strategies. This transaction marks a significant step in Luzern eCommerce's mission to provide unmatched support to brands scaling across Amazon and direct-to-consumer channels.

Sectors

  • eCommerce
  • Technology
  • Advertising & Marketing

Geography

  • Europe – The article pertains to Luzern eCommerce's operations primarily situated in Europe and highlights its position as Europe's leading eCommerce provider.
  • United Kingdom – Tambo, the acquired company, is headquartered in London, UK, making this geography relevant to the transaction.
  • Ireland – Luzern eCommerce is headquartered in Dublin, Ireland, which is significant to the article's geographic context.

Industry

  • eCommerce – The article focuses on Luzern eCommerce's acquisition of Tambo to enhance their eCommerce technology and services offerings.
  • Technology – Incorporating advanced technologies such as AI-driven pricing and demand forecasting forms a key aspect of the combined offering discussed in the article.
  • Advertising & Marketing – The acquisition aims to deliver enhanced advertising and marketing efficiencies through solutions like the Amazon Marketing Cloud.

Financials

    Participants

    NameRoleTypeDescription
    Luzern eCommerceAcquiring CompanyCompanyLuzern eCommerce is Europe's leading eCommerce Accelerator, optimizing sales and inventory for brands across channels.
    Tambo Marketplaces LimitedTarget CompanyCompanyTambo is a UK-based eCommerce technology provider specializing in Amazon Marketing Cloud and retail optimization.
    Feargal MooneyExecutive Chair of Luzern eCommerce GroupPersonFeargal Mooney is the Executive Chair at Luzern eCommerce, providing commentary on the strategic acquisition.
    Paul AdamsCEO of TamboPersonPaul Adams is the CEO of Tambo, contributing to statements regarding the strategic alignment with Luzern eCommerce.
    Pat SherlockCo-Founder & Chief Product Officer of Luzern eCommercePersonPat Sherlock, involved in product development at Luzern, comments on the synergies of Tambo’s integration.