Lucid Software Strengthens Product Offerings with airfocus Acquisition
Deal News | Apr 03, 2025 | Vista Equity Partners
Lucid Software, a leading visual collaboration and work acceleration company, has acquired airfocus, an AI-driven product management platform. This acquisition is aimed at enhancing Lucid's capabilities in supporting product teams by structuring product work and aligning strategic initiatives. Lucid's CEO, Dave Grow, emphasized that integrating airfocus will deepen their support for product managers by providing seamless transitions from ideation to product execution. airfocus, known for its flexible product management approach, will benefit from Lucid's expansive platform and user base, including companies like Google and NBC Universal. The collaboration is expected to streamline workflows and provide product teams with enhanced resources for roadmapping, prioritization, and execution.
Sectors
- Technology
- Product Management
Geography
- United States – Headquarters and main operational base of Lucid Software, indicating a primary market and area of impact.
- Germany – Potentially relevant as airfocus is known to be based in Europe, suggesting a geographical expansion for Lucid Software.
Industry
- Technology – Involves software development and digital solution platforms, essential for the integration of airfocus into Lucid Software's ecosystem.
- Product Management – Encompasses tools and platforms focused on prioritization, roadmapping, and strategic planning, relevant to both Lucid Software and airfocus.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Lucid Software | Acquirer | Company | Leader in visual collaboration and work acceleration, acquiring airfocus to enhance product management offerings. |
| airfocus | Target | Company | AI-powered product management and roadmapping platform, acquired by Lucid Software to expand its product team support. |
| Dave Grow | CEO of Lucid | People | CEO of Lucid Software, articulating the strategic vision behind the acquisition of airfocus. |
| Malte Scholz | CEO and co-founder of airfocus | People | CEO of airfocus, highlighting the benefits of merging with Lucid Software for enhanced product management solutions. |
| Vista Equity Partners | Investor | Company | Private equity firm backing Lucid Software, supporting the acquisition strategy. |
| XAnge | Investor | Company | Investor in airfocus, which has supported its development and market presence. |
| Nauta Capital | Investor | Company | Investor in airfocus, contributing to its growth prior to being acquired by Lucid Software. |