Lovelytics Expands Global Footprint with Datalytics Acquisition
Deal News | Jan 30, 2025 | EIN

Lovelytics, a prominent data, AI, and analytics consulting firm, has announced a strategic acquisition of Datalytics, a reputable data consulting firm based in Buenos Aires. This acquisition marks a significant expansion for Lovelytics, establishing it as a major player in Databricks Data Intelligence Platform migrations. With Datalytics’ 18-year expertise and established presence in Latin America and Europe, the merger creates a formidable 340-member team focused on data engineering, AI, and machine learning solutions. The strategic merger is supported by Databricks Ventures and Interlock Equity, and is viewed as a perfect cultural and technical fit by Scott Love, CEO of Lovelytics. The move aims to accelerate global reach, enhance data migration efficiencies, and foster data-driven solutions, underscoring Lovelytics' commitment to Databricks as a central consulting partner. Key personnel at Datalytics, including CEO Patricio Moreno and CDO Guillermo Watson, express enthusiasm for scaling new frontiers through the merger, promising professional growth opportunities for employees and amplified service offerings. This integration reflects Lovelytics' ambition for innovation and leadership in the global data intelligence market.
Sectors
- Data and Analytics Consulting
- Technology Services
Geography
- United States – Lovelytics is headquartered in Arlington, Virginia, and has a strong presence across the United States, playing a significant role in the merger.
- Argentina – Datalytics is headquartered in Buenos Aires, Argentina, which is central to its operational and strategic importance in the merger.
- Spain – Datalytics has operations in Madrid, Spain, indicating its reach and influence within Europe as part of the merger.
- Colombia – With offices in Medellín, Colombia, Datalytics represents South American expertise and market penetration that is crucial to Lovelytics' expansion strategy.
Industry
- Data and Analytics Consulting – The article revolves around the acquisition between Lovelytics and Datalytics, both of which operate within the data and AI consulting industry, providing expertise in data engineering and analytics solutions.
- Technology Services – As both companies provide advanced technology solutions, specifically in the context of the Databricks Data Intelligence Platform, the technology services sector is deeply relevant to this acquisition.
Financials
- Not Disclosed – The financial terms of the acquisition between Lovelytics and Datalytics have not been disclosed.
Participants
Name | Role | Type | Description |
---|---|---|---|
Lovelytics | Bidding Company/Buyer | Company | A leading data, AI, and analytics consulting firm headquartered in Arlington, Virginia. |
Datalytics | Target Company | Company | A leading Data & AI consulting firm based in Buenos Aires with operations in Argentina, Colombia, and Spain. |
Databricks Ventures | Backing Entity | Company | An investment initiative by Databricks, supporting the acquisition as a strategic partner. |
Interlock Equity | Backing Entity | Company | An equity firm backing the merger between Lovelytics and Datalytics. |
Scott Love | CEO of Lovelytics | Person | Chief Executive Officer of Lovelytics. |
Patricio Moreno | CEO of Datalytics | Person | Chief Executive Officer of Datalytics. |
Guillermo Watson | Founder and CDO of Datalytics | Person | Chief Data Officer and Founder of Datalytics. |
Sabina Shaikh | Vice President of Global Systems Integrators at Databricks | Person | Vice President of Global Systems Integrators at Databricks. |