LOVE CORN Gains Boost from Puma VCTs Investment

Deal News | Apr 09, 2025 | Puma Capital Group

LOVE CORN Gains Boost from Puma VCTs Investment

Puma VCTs, a venture capital trust, has invested in LOVE CORN, a prominent UK snack brand, to aid its expansion and brand-building initiatives in the UK and US markets. LOVE CORN, recognized as the UK's fastest-growing snack brand in 2024, is sold in over 20,000 stores across both regions and has a distinct presence online and across airlines. This investment follows Puma VCTs' backing of Lucky Saint, an alcohol-free beer brand, which demonstrates Puma's strategy to support innovative and leading brands in the food and beverage sector. The McCloskey family, founders of LOVE CORN, bring substantial experience from previous ventures, contributing to the brand's significant growth since 2016.

Sectors

  • Food & Beverage
  • Venture Capital
  • Retail

Geography

  • United Kingdom – LOVE CORN is recognized as the UK's fastest-growing snack brand and was founded in London. Puma VCTs is also UK-based.
  • United States – LOVE CORN has expanded into the US market, with products sold in significant store chains and plans for further market growth.

Industry

  • Food & Beverage – This industry classification is relevant as LOVE CORN is a snack brand that operates within the food and beverage sector. The growth of savoury snacks within this industry is highlighted.
  • Venture Capital – Puma VCTs' role in providing funding to LOVE CORN involves the venture capital industry, focusing on investment and business growth.
  • Retail – LOVE CORN's extensive presence in retail stores across the UK and US, along with online platforms, places it within the retail sector.

Financials

    Participants

    NameRoleTypeDescription
    Puma VCTsInvestorCompanyA UK-based venture capital trust (VCT), providing funding to innovative small and medium-sized enterprises.
    LOVE CORNTarget CompanyCompanyA leading UK snack brand focused on crunchy corn snacks, with a significant presence in the UK and US.
    McCloskey FamilyCo-foundersPeopleGavin, Missy, and Jamie McCloskey, founders of LOVE CORN, bringing extensive experience from their prior business, Nourish Snacks.