Lotlinx Appoints Kerri Wise as New CMO
Company - People | May 07, 2025 | Aim Group
Lotlinx, a company specializing in dealership data and marketing tools, has announced the appointment of Kerri Wise as its Chief Marketing Officer. Wise brings over 25 years of experience in executive leadership roles within the auto technology sector, including her most recent position as CMO at AutoFi, a fintech company. She has also held significant roles at TrueCar and Edmunds, where she developed expertise in dealer marketing and sales enablement. Lotlinx aims to leverage Wise's extensive automotive knowledge and strategic marketing skills to enhance its brand development, marketing efforts, and dealer engagement initiatives. Her role will focus on growing Lotlinx's business and enhancing products powered by artificial intelligence and machine learning. Kerri Wise is also a noted speaker in the automotive industry and a co-founder of the Women of Color Automotive Network. Lotlinx's decision to bring onboard Wise aligns with its mission to drive innovation and inclusivity within the automotive sector.
Sectors
- Automotive Technology
- Marketing and Advertising
Geography
- United States – Both Lotlinx and Kerri Wise's previous employers are based in the United States, highlighting the geography of their business operations.
Industry
- Automotive Technology – Lotlinx operates in the automotive technology industry, providing data-driven solutions and marketing tools for car dealerships.
- Marketing and Advertising – The company's focus on brand development and marketing strategies places it within the marketing and advertising sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Lotlinx | Company | Target Company | Lotlinx is a company offering dealership data and marketing tools. |
| Kerri Wise | People | Chief Marketing Officer | Kerri Wise has been appointed as the new CMO of Lotlinx, bringing extensive automotive and marketing expertise. |
| AutoFi | Company | Previous Employer | A privately held fintech company where Kerri Wise served as CMO. |
| TrueCar | Company | Previous Employer | A leading automotive marketplace where Kerri Wise held a significant marketing role. |
| Edmunds | Company | Previous Employer | An autos website where Kerri Wise was involved in dealer training and sales enablement. |
| JD Power and Associates | Company | Previous Employer | A consumer-data vendor where Kerri Wise worked on market intelligence and customer experience. |
| Women of Color Automotive Network | Charity | Nonprofit Organization | Founded by Kerri Wise, this network supports women of color in the automotive industry. |