Lookiero se fusiona con Outfittery para liderar el mercado europeo de personal shopping
Deal News | Mar 07, 2025 | Finance Community ES 2 - Corporate M&A

Arcano Partners has acted as the exclusive financial advisor to the shareholders of Lookiero in its merger with Germany-based Outfittery. This transaction marks the creation of a European leader in online personal shopping services and e-commerce. Lookiero, headquartered in Bilbao, is a European leader in online personal shopping services for women, utilizing advanced algorithms and a network of personal stylists to offer personalized clothing and accessory selections tailored to each user's preferences, size, and style. The merger with Outfittery represents a milestone in the transformation of the online personal shopping sector in Europe. The combination of the two companies will not only expand their market to both male and female customers but also optimize the value offered to users and consolidate their industry leadership. The new group, formed by the merger, will cater to 3 million customers across 13 European markets, integrating technology, data analysis, and innovation to redefine the personalized online shopping experience.
Sectors
- E-commerce
- Personal Shopping
Geography
- Europe – The merger targets the European market, with operations across 13 countries, marking a significant expansion in the continent.
- Spain – Lookiero is headquartered in Bilbao, Spain, integral to the merger's planning and execution.
- Germany – Outfittery, based in Germany, is the other party in the merger, representing significant geographical relevance.
Industry
- E-commerce – The merger involves companies specializing in online retail services, including personalized clothing and accessories.
- Personal Shopping – The primary services offered by Lookiero and Outfittery focus on personal shopping, including personalized fashion curation for clients.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Lookiero | Target Company | Company | A leading European company in online personal shopping services for women, based in Bilbao. |
Outfittery | Bidding Company | Company | A Germany-based company involved in the merger with Lookiero, provides personal shopping services. |
Arcano Partners | Financial Advisor | Company | Acted as the exclusive financial advisor for Lookiero's shareholders during the merger process. |
Borja Oria | Managing Partner and CEO | Person | A key individual involved in the transaction, part of the financial advising team. |
Iñigo Elexpuru | Director | Person | Part of the Arcano Partners team overseeing the merger. |
Rodolfo Molina Cubillo | Vice President | Person | Vice President at Arcano Partners, involved in the advisory. |
Kurt Leopold Churruca | Analyst | Person | Analyst at Arcano Partners, contributed to the merger advisory. |
Pablo Cerdá Monjo | Analyst | Person | Analyst at Arcano Partners, part of the advisory team. |