Lookiero Leads with Outfittery Merger in European Market

Cuatrecasas has advised Lookiero, a Biscayan startup renowned for its personalized online clothing shopping services, in a strategic merger with the German brand Outfittery. This significant operation is set to position Lookiero as a leader in the European market for online personal shopping services. By combining resources, especially in logistics and platform management, the newly formed Lookiero Outfittery Group aims to expand its customer base significantly, serving over 3 million customers across 13 European markets. This merger will not only enhance the target audience but also extend the market reach of both brands to a more diverse demographic, including both women and men. The group promises an enriched personalized shopping experience by leveraging combined technological capabilities and data insights. The merger's advisory was led by a Cuatrecasas team of lawyers: Jos Ramn Berecibar, Santiago Bayo, Max Thierfelder, and Odei del Canto.