LOLA's Secures Majority Stake Sale to Finsbury Food Group
Deal News | Aug 18, 2025 | Shore Capital Markets

LOLA's Cupcakes (Holdings) Ltd, a premium cupcake company, has sold a majority stake to Finsbury Food Group, bolstering Finsbury's portfolio in the food sector. Shore Capital Markets acted as the sole financial adviser in this transaction, highlighting its advisory prowess in corporate finance. This acquisition marks a significant growth opportunity for Finsbury, as it seeks to expand within the premium baked goods market.
Sectors
- Food and Beverage
- Corporate Finance
Geography
- United Kingdom – LOLA's Cupcakes and Finsbury Food Group are both based in the UK, making this the primary geography of the transaction.
Industry
- Food and Beverage – This industry classification is relevant as the transaction involves a company in the premium cupcake segment selling to another company in the food group sector.
- Corporate Finance – Shore Capital Markets' involvement as the financial adviser classifies the transaction within the corporate finance industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LOLA's Cupcakes (Holdings) Ltd | Target | Company | A premium cupcake company selling a majority stake to Finsbury Food Group. |
| Finsbury Food Group | Buyer | Company | A company focusing on expanding its presence in the premium food sector, particularly baked goods. |
| Shore Capital Markets | Financial Adviser | Company | Acts as the sole financial adviser for LOLA's Cupcakes on the transaction. |