Loftware Extends Product Identification with BL.INK Acquisition

Loftware, a global leader in product identification within the supply chain, has announced the acquisition of BL.INK, a leading enterprise link management platform. This strategic acquisition aims to enhance Loftware's capabilities in supply chain product identification—improving traceability, authenticity, and regulatory compliance—by leveraging BL.INK’s scalable and secure data-driven solutions. BL.INK provides a robust suite for managing short URLs and QR codes, helping brands engage consumers through connected packaging and digital experiences. This move supports Loftware’s holistic solution offering—from product development to customer engagement—enhancing customer experience by integrating dynamic, non-expiring QR codes and digital product passports into its portfolio. Jim Bureau, CEO of Loftware, emphasized the crucial role of every supply chain element in ensuring product accuracy and consistency. Andy Meadows, CEO of BL.INK, highlighted the acquisition's potential to scale and enhance customer value, combining BL.INK’s strengths with Loftware's established reputation in supply chain authenticity and compliance.