Loftware Expands Horizons with BL.INK Acquisition to Enhance Product Identification

Loftware, a leader in supply chain product identification, has announced its acquisition of BL.INK, a prominent enterprise link management platform. This strategic acquisition is part of Loftware's broader strategy to modernize product identification across the supply chain and reinforce its market leadership. By integrating BL.INK’s cutting-edge solutions, Loftware aims to enhance product data management and improve customer engagement. BL.INK specializes in creating digital product passports facilitating connected packaging and personalized digital experiences. This merger allows Loftware to provide a comprehensive end-to-end solution, supporting everything from new product development to consumer engagement. The combination enhances Loftware's existing capabilities, particularly in industries where digital content and compliance intersect with physical products. BL.INK's suite offers improved management of URLs and QR codes, integrating seamlessly with current tools to foster data-driven consumer interactions. Founder Andy Meadows emphasizes the potential to maximize digital transformation benefits for their clientele. This acquisition positions the combined company to offer enhanced traceability, transparency, and customer engagement within the evolving global standards landscape.