Loftware Acquires BL.INK to Enhance Product Identification with Link Management

Loftware, a global leader in product identification for the supply chain, announced the acquisition of BL.INK, an enterprise link management platform known for offering secure and data-driven solutions to improve brand engagement. This acquisition aligns with Loftware's strategy to modernize product identification across supply chains and strengthen its global market leadership. The integration of BL.INK's link management and connected packaging capabilities will allow Loftware to provide a comprehensive solution from product development to consumer engagement. BL.INK's technology supports digital product passports, allowing for personalized consumer experiences through connected packaging. The acquisition highlights the growing importance of data-based connections in the supply chain, especially with the industry transition from 1D to 2D barcodes. The acquisition further consolidates Loftware's position as a leader in enabling authenticity, compliance, and traceability across various industries.